Anton Repponen's Mobile App Creates a Faux Gourmet Experience
Jana Pijak — December 5, 2014 — Tech
References: work.repponen & work.repponen
Anton Repponen's virtual caviar app will appeal to foodies with an appreciation for luxe and rare delicacies. When one thinks of a luxurious cocktail party or dining experience champagne and caviar almost always come to mind.
New Yorker and graphic designer Anton Pepponen celebrates caviar's iconic status with his virtual food app. Known for being super expensive, red and black caviar can be hard to come by, especially for the average person.
This caviar app makes the fish egg delicacy accessible to everyone through a platform that lets users indulge in a virtual meal. The platform invites one to spread their own caviar on a cracker screen backdrop and even tracks the amount of virtual fish eggs one has consumed.
New Yorker and graphic designer Anton Pepponen celebrates caviar's iconic status with his virtual food app. Known for being super expensive, red and black caviar can be hard to come by, especially for the average person.
This caviar app makes the fish egg delicacy accessible to everyone through a platform that lets users indulge in a virtual meal. The platform invites one to spread their own caviar on a cracker screen backdrop and even tracks the amount of virtual fish eggs one has consumed.
Trend Themes
1. Virtual Food Experiences - The rise of virtual caviar apps opens up opportunities for creating immersive and interactive food experiences.
2. Accessible Luxury - Apps like virtual caviar offer a way for people to enjoy high-end products and experiences without the high price tag, presenting opportunities to tap into the luxury market.
3. Gamification of Food - Virtual food apps, like this caviar app, introduce gamification elements to enhance user engagement and create a unique dining experience.
Industry Implications
1. Food and Beverage - The virtual caviar app could disrupt the way people think about and engage with luxury food products, leading to innovation in the food and beverage industry.
2. Mobile App Development - The success of this virtual caviar app demonstrates the potential for mobile app developers to create innovative and immersive virtual food experiences.
3. Marketing and Advertising - Brands can leverage virtual food apps to create targeted marketing campaigns that introduce consumers to new food products and experiences in a unique and interactive way.
3.9
Score
Popularity
Activity
Freshness
