Nestlé Waters LEGO Waterbuddies Bottles Celebrate The LEGO Movie 2
Michael Hemsworth — March 6, 2019 — Marketing
References: talkingretail
The Nestlé Waters LEGO Waterbuddies Bottles have been made available from the brand in celebration of The LEGO Movie 2 in the UK as a way to encourage better hydration and make water more fun for kids to consume. Specially formed to look like different characters from the aforementioned film, the bottles have a playful aesthetic that bring a touch of whimsy to the simple act of drinking water. The family-friendly water packaging speaks to the brands research that only 22% of a child's hydration comes from water to help incite better habits.
Speaking on the new Nestlé Waters LEGO Waterbuddies Bottles, Out-of-Home Shopper Marketing Manager Severine Hemms said, "Water is the healthiest way to hydrate, and encouraging these positive habits at a young age is crucial for developing life long, healthy behaviours, and we hope that this latest launch will help set children up for a successful and healthy future."
Speaking on the new Nestlé Waters LEGO Waterbuddies Bottles, Out-of-Home Shopper Marketing Manager Severine Hemms said, "Water is the healthiest way to hydrate, and encouraging these positive habits at a young age is crucial for developing life long, healthy behaviours, and we hope that this latest launch will help set children up for a successful and healthy future."
Trend Themes
1. Character-themed Bottled Waters - The trend of character-themed bottled waters offers a disruptive innovation opportunity for brands to make hydration fun and appealing to children.
2. Family-friendly Water Packaging - The trend of family-friendly water packaging presents a disruptive innovation opportunity for brands to create visually appealing and playful designs that engage kids and encourage better hydration habits.
3. Child Hydration Initiatives - The trend of child hydration initiatives offers a disruptive innovation opportunity for brands to develop products and campaigns that promote healthy drinking habits among children.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on character-themed bottled waters by partnering with popular entertainment franchises to create unique and attractive packaging that appeals to children and parents alike.
2. Packaging Industry - The packaging industry can seize the opportunity of family-friendly water packaging by providing innovative and customizable designs that enhance the visual appeal of bottled waters targeted towards kids.
3. Health and Wellness Industry - The health and wellness industry can take advantage of child hydration initiatives by developing educational campaigns, products, and services that prioritize and promote proper hydration among children.
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