Puma X Sesame Street Has Challenged Kids with a Social Media Challenge
Ellen Smith — March 21, 2018 — Life-Stages
References: hypekids
Parents looking to dress their child in the most stylish offerings should look no further than the recently announced PUMA X Sesame Street collaboration, which combines comfort with adorable child-focused design.
The announcement coincides with the 50th anniversary of the beloved children's show and to make matters more engaging, the brand has challenged kids to draw the future shoes' packaging. Entries for the contest can be uploaded to social media using the hashtag #PUMAxSesameStreet, and tagging @PUMAsportstyle and @hypekids. Participants can draw anything they wish, whether it be their favorite cartoon character, or a preferred hobby, food or activity.
The winners will be announced on April 2nd, and the shoes will be launched this summer.
Image Credit: PUMA
The announcement coincides with the 50th anniversary of the beloved children's show and to make matters more engaging, the brand has challenged kids to draw the future shoes' packaging. Entries for the contest can be uploaded to social media using the hashtag #PUMAxSesameStreet, and tagging @PUMAsportstyle and @hypekids. Participants can draw anything they wish, whether it be their favorite cartoon character, or a preferred hobby, food or activity.
The winners will be announced on April 2nd, and the shoes will be launched this summer.
Image Credit: PUMA
Trend Themes
1. Social Media Contests - Utilizing social media platforms to engage consumers in interactive design challenges, fostering creativity and brand participation.
2. Collaborative Design - Involving consumers, especially children, in the design process to create unique and personalized products.
3. Brand-children Collaborations - Partnering with beloved children's brands to create special edition products that appeal to both kids and parents.
Industry Implications
1. Apparel and Fashion - Integrating user-generated content and collaborative design processes to create innovative and interactive fashion collections.
2. Toys and Entertainment - Partnering with popular children's shows and characters to create limited edition products that resonate with young consumers.
3. Social Media Marketing - Leveraging social media platforms to engage a wide audience, generate buzz, and increase brand awareness through interactive contests and collaborations.
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