The Anki Overdrive: Fast & Furious Edition are Branded After the Film
Joey Haar — April 27, 2017 — Life-Stages
References: anki & techcrunch
The Anki Overdrive: Fast & Furious Edition playset is a new line of toy cars from the hardware company behind popular products like the Cozmo robot. Before Cozmo, Anki focused on its Overdrive line of smart toy cars, but the Anki Overdrive: Fast & Furious line is the first such product to have franchise branding. Of course, the franchise in question is the Fast & Furious film franchise, whose wild success bodes well for the Anki cars.
The fun in the Anki Overdrive line comes in part from the speed of the cars, but their true draw is in the technology. According to the Anki website, "each Supercar is a self-aware robot, driven by powerful artificial intelligence (AI) and equipped with deadly strategy." Users can control a single car themselves, but the robotic competitors will register those controls, learn strategies, and slowly improve as a racer.
The fun in the Anki Overdrive line comes in part from the speed of the cars, but their true draw is in the technology. According to the Anki website, "each Supercar is a self-aware robot, driven by powerful artificial intelligence (AI) and equipped with deadly strategy." Users can control a single car themselves, but the robotic competitors will register those controls, learn strategies, and slowly improve as a racer.
Trend Themes
1. Smart Toy Cars - Developing AI-driven toy cars with disruptive technology.
2. Franchise Branding - Integrating popular film franchises into toy products for increased market viability.
3. Competitive Robotics - Creating a user experience that incorporates AI and strategy for competitive toy car racing.
Industry Implications
1. Toy Manufacturing - Opportunity for companies to create more advanced and engaging AI and tech-driven toys.
2. Movie Merchandising - Opportunity to expand product lines and reach new audiences by leveraging popular film franchises for merchandising.
3. Robotics Education - Opportunity to introduce AI and robotics to children in a fun and interactive way through toy car racing.
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