Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,987 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,987 cutting edge ideas.

Untreated Spring Waters

Clean the Sky - Positive Eco Trends & Breakthroughs

Tourmaline Spring Water Comes From a Fresh Water Source in Maine

— April 12, 2018 — Lifestyle
Tourmaline Spring water is a raw product that is not enhanced or filtered in any way. Described as a high quality and ethical product, the beverage features no added chemicals and is left completely untreated.

While raw water has been questioned for its purity, Tourmaline Spring addresses these concerns by explaining that its product is taken from a fresh water source in Maine. The water is "naturally filtered through almost 1000 feet of sand, silt and bedrock from an aquifer deep below the earth’s surface, from a time before pollutants (mother nature’s perfect filtration system)."

Needing no filter or other added treatments, this bottled water is also sold in eco-friendly packaging and addresses consumers' growing desire for fresh water that is not enhanced by those bottling and selling it.
Trend Themes
1. Raw Water - Tourmaline Spring water is an example of raw water, a trend that appeals to consumers seeking unfiltered, untreated water.
2. Ethical Products - The high quality and ethical nature of Tourmaline Spring water taps into the growing trend of consumers seeking products without added chemicals or treatments.
3. Eco-friendly Packaging - Tourmaline Spring's use of eco-friendly packaging aligns with the trend of consumers demanding sustainable and environmentally friendly options.
Industry Implications
1. Beverage - The beverage industry has an opportunity to tap into the growing consumer demand for raw water products like Tourmaline Spring.
2. Health and Wellness - The health and wellness industry can explore opportunities in producing and marketing ethical products, such as raw water, that cater to consumers' desire for natural and unprocessed options.
3. Sustainable Packaging - The packaging industry can seize opportunities by offering eco-friendly packaging solutions to brands like Tourmaline Spring that prioritize sustainability and environmental responsibility.
4.7
Score
Popularity
Activity
Freshness