The Toyota Hilux Tonka Truck Celebrates the Brand's Australian Sales Success
Michael Hines — March 30, 2017 — Autos
For adults who grew of age ramming toy cars and trucks into the dirt the Toyota Hilux Tonka Truck will be a dream come true. This kid-friendly off-roader was given a serious makeover by Toyota Australia. It has a six-inch lift, new 35-inch tires, axles that ride higher (for improved ground clearance) and a tougher suspension system. The result is a real-life Tonka Truck that can conquer almost any bit of terrain in the world.
The Toyota Hilux Tonka Truck was built to celebrate the Hilux's success in Australia. In 2016 it became the first non-passenger car to earn the title of best-selling vehicle in the country. From the looks of things this unique pickup is just a one-off, although we don't doubt that truck-crazy Aussies would snatch these things up if they were put into production.
The Toyota Hilux Tonka Truck was built to celebrate the Hilux's success in Australia. In 2016 it became the first non-passenger car to earn the title of best-selling vehicle in the country. From the looks of things this unique pickup is just a one-off, although we don't doubt that truck-crazy Aussies would snatch these things up if they were put into production.
Trend Themes
1. Toy-inspired Vehicles - Opportunity for car manufacturers to attract younger consumers with vehicles inspired by popular toy brands and designs.
2. Off-road Customization - Growing demand for customized off-road vehicles that are durable and capable of navigating extreme terrains.
3. Limited-edition Vehicles - Limited-edition vehicles built to celebrate a brand or model's success can generate buzz and interest among collectors and enthusiasts.
Industry Implications
1. Automotive - Opportunity for car makers to collaborate with toy companies to create unique and marketable designs that appeal to younger generations.
2. Customization - Customization shops and aftermarket parts manufacturers can capitalize on the trend by offering product and service solutions to meet consumer demand.
3. Collectibles - Collectible car enthusiasts and investors can benefit from the limited availability of special edition vehicles that celebrate a particular brand's success.
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