Sonia Rykiel Fall 2018 Was Presented with a Bananarama Soundtrack
References: rykielism.soniarykiel & vogue
As the models for Sonia Rykiel's Fall 2018 Ready-to-Wear collection strutted down the runway with fur fashion pieces, head-to-toe layered checkered patterns and tight motorcycle-inspired leather jackets, an iconic British pop group was playing a three-song gig. To celebrate the fashion house's 50th anniversary, the creative director of Sonia Rykiel tapped Bananarama—a well-known pop group from the early 80s, that recently launched a reunion tour in the US and the UK.
By commissioning an authentically vintage pop group for a runway presentation, Sonia Rykiel did something different. The fashion house did inject vintage motifs within the clothing ensembles, the fur fashion pieces and even the hair and makeup of the models—however, Sonia Rykiel went one step further by ultimately transporting the audience to the 80s with auditory stimuli, instead of interpretation-only clothing designs.
Photo Credits: Yannis Vlamos
By commissioning an authentically vintage pop group for a runway presentation, Sonia Rykiel did something different. The fashion house did inject vintage motifs within the clothing ensembles, the fur fashion pieces and even the hair and makeup of the models—however, Sonia Rykiel went one step further by ultimately transporting the audience to the 80s with auditory stimuli, instead of interpretation-only clothing designs.
Photo Credits: Yannis Vlamos
Trend Themes
1. Vintage Pop Performances - Fashion brands can incorporate live vintage music performances as a way to create immersive experiences for their audiences.
2. 80s-inspired Fashion - Clothing lines can add 80s-inspired motifs such as checkered patterns and motorcycle-inspired jackets to their fashion collections for a modern twist.
3. Fur Fashion Pieces - Fashion designers can incorporate fur fashion pieces such as coats and accessories in their collections to create a chic and elegant look.
Industry Implications
1. Fashion - The fashion industry can explore and experiment with incorporating various vintage themes to differentiate their brands in the competitive market.
2. Music - Musicians can collaborate with fashion brands to create unique experiences for audiences by performing live during runway shows and events.
3. Accessories - The accessories industry can incorporate fur fashion pieces such as hats, gloves, and bags in their collections to add luxury and sophistication to their products.
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