Galleries and museums adopt Instagram-worthy exhibits for mass appeal
Implications - As the experience economy continues to grow, typically traditional businesses and destinations are adapting as a means to gain exposure and engagement. Museums, galleries and exhibits are participating in this shift by collaborating with artists and holding exhibits that speak more to bold, share-worthy designs and aesthetics as opposed to simply cultural or historic significance. Catering to an Instagram-obsessed generation, these curated exhibits are not only exposing art to new generations, but they’re also changing the way art, culture and educational activities are perceived and experienced.
Workshop Question - What is the most traditional aspect of your business? What element of that could you adapt or reinvent to attract younger, experience-seeking consumers?
Trend Themes
1. Multi-sensory Experience - Businesses are creating immersive, interactive and visually appealing experiences to cater to younger audiences.
2. Social Media-friendly - Companies are designing pop-up spaces and exhibits that are designed with Instagram and other social media platforms in mind.
3. Digital Art Museums - Art exhibitions that focus on digital and interactive displays are gaining popularity, providing a unique experience for visitors.
Industry Implications
1. Entertainment - Entertainment industry professionals can cater to the experience economy by creating immersive, photogenic and interactive experiences.
2. Beauty - Companies in the beauty industry can create multi-sensory pop-up spaces that are highly shareable on social media, offering an all-encompassing experience.
3. Tourism - Businesses in the tourism industry can boost their appeal to younger generations by creating visually appealing, immersive attractions and exhibitions.
6 Featured, 52 Examples:
236,139 Total Clicks
Date Range:
May 17 — Mar 18
Trending:
V. Hot
Consumer Insight Topics:
