Betsey Johnson's Novelty Purse Takes Cues from an Iconic Seasonal Latte
Laura McQuarrie — September 8, 2017 — Fashion
References: betseyjohnson & hellogiggles
For the fall season, a number of spiced pumpkin products are emerging across the food and beverage industry, but the autumnal flavor is also permeating the world of fashion, as exemplified by one novelty purse design from Betsey Johnson.
The 'Kitch Pumpkin Spice Crossbody' boasts a cylindrical form that promises to help consumers take their "love of the pumpkin spice latte to the next level." The bag is designed to resemble a classic takeaway coffee cup, complete with a lipstick stain on the rim, as well as checkboxes on the reverse side and a detail that's meant to reference the handwritten names (which are sometimes misspelled) that are often used to identify one's custom coffee order.
Once opened, the unique crossbody bag reveals a dark rose-patterned interior that offers a contrast to the decorated white exterior.
The 'Kitch Pumpkin Spice Crossbody' boasts a cylindrical form that promises to help consumers take their "love of the pumpkin spice latte to the next level." The bag is designed to resemble a classic takeaway coffee cup, complete with a lipstick stain on the rim, as well as checkboxes on the reverse side and a detail that's meant to reference the handwritten names (which are sometimes misspelled) that are often used to identify one's custom coffee order.
Once opened, the unique crossbody bag reveals a dark rose-patterned interior that offers a contrast to the decorated white exterior.
Trend Themes
1. Pumpkin Spice Fashion - There is a trend of incorporating pumpkin spice flavor into fashion items, providing an opportunity for brands to create novelty designs.
2. Novelty Purse Designs - Novelty purse designs, such as the takeaway cup-shaped purse, are gaining popularity, presenting an opportunity for innovative and unique fashion accessories.
3. Crossover of Food and Fashion - The crossover of food and fashion industries, seen in the pumpkin spice-inspired purse, allows for creative collaborations and product extensions.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can capitalize on the trend of incorporating food flavors into designs by creating more quirky and novelty accessories.
2. Beverage Industry - The beverage industry, specifically coffee shops, can explore collaborations with fashion brands to create customized packaging that aligns with their branding and products.
3. Food and Beverage Packaging - The food and beverage packaging industry can create unique designs inspired by fashion, incorporating elements from popular trends like pumpkin spice into their packaging concepts.
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