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Seeded Butter

Butters based in various seeds become increasingly popular

Implications – With alternative nut butters now being the norm, brands are infusing various seeds into butters, or are creating butters based in seeds. With sunflower, chia, and watermelon seeds all being frequently used options, these products appeal to health-conscious consumers who are also motivated by novelty in their purchase decisions.
Workshop Question - How can your brand appeal to consumers' desire for novelty?
Trend Themes
1. Seed Butters - Brands are infusing various seeds into butters or creating butters based on seeds, providing health-conscious consumers motivated by novelty with more options.
2. Peanut-free Spread Packets - Alternatives to traditional nut butter spreads are emerging in convenient and portable single-serving packets, catering to the growing market of health-conscious consumers with nut allergies.
3. Savory Alternative Nut Spreads - A growing number of brands are offering sweet and savory alternatives to traditional nut spreads, meeting the demand of consumers looking for a healthy yet flavorful alternative.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the growing market of health-conscious consumers seeking novel and healthy alternatives to traditional nut butter spreads.
2. Packaging - The packaging industry has an opportunity to innovate and offer convenient single-serving options for alternative nut butter spreads.
3. Allergy-friendly Foods - The industry for allergy-friendly foods is poised for growth, with a number of nut-free alternatives to traditional spreads hitting the market to cater to consumers with allergies.
0.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
84,155 Total Clicks
Date Range:
Jul 16 — Mar 18
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Savory Alternative Nut Spreads
Savory Alternative Nut Spreads
The Betsy’s Best Nut and Seed Butters are Wholesomely Packaged
Foodie culture has expanded consumer preferences for different product variations that are a more flavorful and/or healthy alternative to what they’re used to which the Betsy’s Best nut and... MORE
Watermelon Seed Butter
Watermelon Seed Butter
This Sakara Product is an Alternative to Common Nut and Seed Spreads
Nut and seed butter products have become extremely popular in the last few years, catering to a wide range of conscious consumers who desire on-the-go snacks that are rich in protein, flavor and... MORE
Seed-Packed Paleo Spreads
Seed-Packed Paleo Spreads
The Nuttzo Paleo Chocolate Power Fuel Contains No Palm Oil
The Nuttzo Paleo Chocolate Power Fuel is a new seed spread that is packed with healthful ingredients to provide an extended feeling of fullness. The spread is made using a series of seeds including... MORE
Free-From Sunflower Butter
Free-From Sunflower Butter
88 Acres' 'Maple Roasted Sunflower Seed Butter' is Made Simply
As an alternative to the many spreads on the market that are made with tree nuts, 88 Acres created its newest sunflower seed butter with seeds, as they are a great source of plant-based protein and... MORE
Sunflower Butter Cups
Sunflower Butter Cups
SunButter Packages Its Sunflower Spread in Single-Serve Portions
SunButter’s roasted sunflower spread boasts a peanut-free formula that makes it an ideal alternative for those who are limited by nut allergies. Since this can be a particular problem for... MORE
Peanut-Free Spread Packets
Peanut-Free Spread Packets
NuttZo's 'Power Fuel Single' is a Peanut-Free Protein Snack to Go
NuttZo’s ‘Power Fuel Single 2Go’ makes for a rich protein snack to go. The product is packaged in a small single-serving pouch, which makes it easy to consume on its own or with... MORE

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