Becca Cosmetics Dropped a New Champagne Pop Highlighter
Riley von Niessen — June 8, 2017 — Fashion
With the switch in seasons stirring up a lot of activity among makeup brands, it's no surprise that Becca Cosmetics is adding yet another highlighter to its selection of offerings with a product that was descriptively dubbed the 'Shimmering Skin Perfector Pressed Highlighter in Champagne Pop.'
The release of the new Champagne Pop highlighter follows the launch of the 'Prismatic Amethyst' highlighter, and the 'Glow Face Palettes' -- with the latter being a collaborative creation that was made with Chrissy Teigen.
As the Champagne Pop highlighter that was made with beauty blogger Jaclyn Hill has become one of the brand's most popular products, it functions as the perfect subject for an exclusive release that features stunning gold packaging.
The release of the new Champagne Pop highlighter follows the launch of the 'Prismatic Amethyst' highlighter, and the 'Glow Face Palettes' -- with the latter being a collaborative creation that was made with Chrissy Teigen.
As the Champagne Pop highlighter that was made with beauty blogger Jaclyn Hill has become one of the brand's most popular products, it functions as the perfect subject for an exclusive release that features stunning gold packaging.
Trend Themes
1. Seasonal Makeup Releases - Opportunity to capitalize on the switch in seasons and release new makeup products.
2. Collaborative Celebrity Products - Opportunity to collaborate with celebrities and create exclusive makeup products.
3. Limited Edition Packaging - Opportunity to release products with unique and stunning packaging to attract consumers.
Industry Implications
1. Cosmetics - Opportunity for cosmetics brands to introduce new highlighters and makeup products.
2. Fashion and Beauty Influencer Marketing - Opportunity for influencers to collaborate with brands and create exclusive beauty products.
3. Packaging Design - Opportunity for packaging designers to create unique and eye-catching packaging for beauty products.
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