The Milk Makeup Brand is Celebrating Pride
Mishal Omar — June 16, 2017 — Marketing
References: milkmakeup & popsugar
The Milk Makeup brand is celebrating this year's Pride month by offering a new makeup product in the stick form that the cosmetic company has become known for.
Called the Milk Makeup Glitter Stick, the makeup product functions as a highlighter that is less subtle than most of those offered on the market. The product is "infused with a technicolor sheen" that gives off a glittery appearance on the skin, and half of the money that this product makes will be donated to The Lesbian, Gay, Bisexual, & Transgender Community Center.
As Pride month continues to celebrate and recognize the LGBTQ+ community and the important milestones it has collectively reached, the Milk Makeup brand is doing its part in supporting this influential community.
Called the Milk Makeup Glitter Stick, the makeup product functions as a highlighter that is less subtle than most of those offered on the market. The product is "infused with a technicolor sheen" that gives off a glittery appearance on the skin, and half of the money that this product makes will be donated to The Lesbian, Gay, Bisexual, & Transgender Community Center.
As Pride month continues to celebrate and recognize the LGBTQ+ community and the important milestones it has collectively reached, the Milk Makeup brand is doing its part in supporting this influential community.
Trend Themes
1. Glittery Makeup Sticks - Opportunity for cosmetic companies to create bold and vibrant makeup products that cater to different preferences of consumers.
2. Pride Month Collaborations - Opportunity for brands to collaborate with LGBTQ+ organizations and create products that support and celebrate the community.
3. Socially Conscious Cosmetics - Opportunity for cosmetic brands to align themselves with social causes and donate part of their profits to support important initiatives.
Industry Implications
1. Cosmetics - Opportunity for cosmetic companies to create innovative and inclusive products that cater to diverse consumer preferences.
2. Fashion & Lifestyle - Opportunity for fashion and lifestyle brands to collaborate with LGBTQ+ organizations and create inclusive representation in their products and campaigns.
3. Non-profit Organizations - Opportunity for non-profit organizations to partner with beauty brands and raise funds for important causes through product collaborations.
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