PUR Cosmetics is Launching a Collection of My Little Pony Makeup
Laura McQuarrie — August 4, 2017 — Pop Culture
References: instagram & hellogiggles
PÜR Cosmetics is set to release a My Little Pony makeup collection that consists of lip products, a three-piece highlighter set and a bright eyeshadow palette with color names like 'Princess Skystar,' 'Rainbow Dash' and 'Loyalty.'
To promote its My Little Pony: The Movie Collection, PÜR Cosmetics named YouTuber Hailie Barber as its official ambassador, appealing to Millennials with a sense of nostalgia. In recent months, consumers of all ages have become transfixed by boldly colored products inspired by mythical creatures and the release of this cosmetics collection is sure to capitalize on this theme.
My Little Pony: The Movie Collection is set to launch in October, alongside the release of My Little Pony: The Movie.
To promote its My Little Pony: The Movie Collection, PÜR Cosmetics named YouTuber Hailie Barber as its official ambassador, appealing to Millennials with a sense of nostalgia. In recent months, consumers of all ages have become transfixed by boldly colored products inspired by mythical creatures and the release of this cosmetics collection is sure to capitalize on this theme.
My Little Pony: The Movie Collection is set to launch in October, alongside the release of My Little Pony: The Movie.
Trend Themes
1. Mythical-inspired Cosmetics - The popularity of mythical-inspired cosmetics creates a disruptive innovation opportunity for other cosmetics brands to release similar products.
2. Nostalgia Marketing - Brands can explore nostalgia marketing by partnering with influential ambassadors to target Millennials and their love for retro pop culture references.
3. Film-inspired Products - The trend of launching collections of film-inspired products presents a disruptive innovation opportunity for different industries and collaboration with film production companies.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend by creating more similar collections, promoting nostalgia through pop culture references.
2. Entertainment - Release of film-inspired products creates a new revenue stream for entertainment companies and collaboration opportunities with other industries.
3. Marketing and Advertising - Nostalgia marketing can be utilized in various industries to tap into the emotional connection a certain generation may have with a particular nostalgia-inducing reference.
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