Virospack's Design Favors a Magnetic Closure Over a Screw-Top Cap
Laura McQuarrie — March 6, 2018 — Fashion
References: virospack & packagingdigest
Across the cosmetic industry, screw-top dropper bottles are a standard, but Virospack is out to change this with its new and customizable magnetic closure.
The packaging concept developed by the Barcelona-based team introduces the market's first magnetic closure with a strong sealing system. As Virospack describes: "the two parts of the dropper feature a magnet with four poles that produce an attraction to each other in order to achieve the closing of the dropper to the vial."
In the design, the bottle neck cover doubles as a wiper for the pipette. These designs can be customized to suit different styles, including square, cylindrical shapes, depending on a brand's preference. While these kinds of magnetic closure systems are commonly found in makeup product packaging, they have yet to be applied to the world of skincare.
The packaging concept developed by the Barcelona-based team introduces the market's first magnetic closure with a strong sealing system. As Virospack describes: "the two parts of the dropper feature a magnet with four poles that produce an attraction to each other in order to achieve the closing of the dropper to the vial."
In the design, the bottle neck cover doubles as a wiper for the pipette. These designs can be customized to suit different styles, including square, cylindrical shapes, depending on a brand's preference. While these kinds of magnetic closure systems are commonly found in makeup product packaging, they have yet to be applied to the world of skincare.
Trend Themes
1. Magnetic Closure Packaging - Disruptive innovation opportunity: Introduce magnetic closure systems to various industries beyond cosmetics.
2. Customizable Dropper Designs - Disruptive innovation opportunity: Create customizable dropper designs for different industries and brand preferences.
3. Cross-industry Adoption of Magnetic Sealing - Disruptive innovation opportunity: Encourage other industries to adopt magnetic sealing systems for packaging.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Incorporate magnetic closure systems in cosmetic packaging for a modern and user-friendly experience.
2. Skincare - Disruptive innovation opportunity: Apply magnetic closure systems to skincare packaging to enhance convenience and product preservation.
3. Product Packaging - Disruptive innovation opportunity: Revolutionize various industries by implementing magnetic closure systems in product packaging for improved functionality.
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