Becca's 'Soft Light Blurring Powder' Offers a Beautifying Finish
Mary Van Puymbroeck — August 2, 2017 — Marketing
References: beccacosmetics & sephora
Fans of color-correcting in cosmetics will love the new 'Becca Cosmetics Soft Light Blurring Powder' in 'Pink Haze.'
This pink-colored translucent powder allows the user to brighten their skin while blurring imperfections. According to color theory, when a pink color is applied to the skin, it has a brightening effect and draws light in. Many translucent powders aim to be as invisible as possible, but this pink powder works by casting an almost undetectable pink glow across the face that combats dull, yellow tones to make the skin look more alive and vibrant.
The Soft Light Blurring Powder is also available in a golden color that acts like an invisible filter across the face. With this product, imperfections are blurred, the user's makeup is set and the face is given a subtle glow.
This pink-colored translucent powder allows the user to brighten their skin while blurring imperfections. According to color theory, when a pink color is applied to the skin, it has a brightening effect and draws light in. Many translucent powders aim to be as invisible as possible, but this pink powder works by casting an almost undetectable pink glow across the face that combats dull, yellow tones to make the skin look more alive and vibrant.
The Soft Light Blurring Powder is also available in a golden color that acts like an invisible filter across the face. With this product, imperfections are blurred, the user's makeup is set and the face is given a subtle glow.
Trend Themes
1. Translucent Powders - The rise of translucent powders with color-correcting properties provides opportunities for cosmetics companies to offer innovative products that not only set makeup but also provide additional skin-brightening benefits.
2. Color Theory in Cosmetics - The utilization of color theory in cosmetics, such as the application of pink color to brighten the skin, opens up possibilities for new product formulations and marketing strategies.
3. Invisible Filter Effect - The popularity of invisible filter-like powders, which help blur imperfections and give the skin a subtle glow, creates opportunities for beauty brands to develop products that provide both makeup-setting and skin-enhancing effects.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the trend of translucent powders and color theory to create innovative beauty products that cater to the growing demand for multi-functional makeup with skin-brightening benefits.
2. Skincare - The skincare industry can explore the concept of color correction to develop skincare products with brightening properties that target dull, yellow tones in the skin, offering consumers an all-in-one solution for both skincare and makeup.
3. Beauty Retail - The beauty retail industry can capitalize on the popularity of invisible filter-like powders by curating a selection of products that provide a blurring effect, setting makeup, and giving the skin a natural, radiant finish.
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