Hana Jirickova Stars in i-D Magazine's Androgynous Image Series
Jana Pijak — August 13, 2015 — Fashion
References: i-d.vice & designscene.net
Hana Jirickova channels a grunge tomboy in i-D Magazine's androgynous fashion story. The model shows off an edgier look in the exclusive that highlights short hair and layered garments. Her outfits are handpicked by Alastair McKimm and consist of leather jackets, oversized sweaters and slouchy denim pieces.
This editorial is influenced by the fashion industry's recent Normcore fad and celebrates androgynous styling. The season's emerging, genderless aesthetic is being embraced by some of the industry's most recognized talents and inspires this photo series by Collier Schorr.
The grunge tomboy shoot is effortlessly cool and highlights ensembles that promote comfort. In addition to appearing edgy and youthful, model Hana Jirickova's outfits are also wearable and ideal for someone living in a big city.
This editorial is influenced by the fashion industry's recent Normcore fad and celebrates androgynous styling. The season's emerging, genderless aesthetic is being embraced by some of the industry's most recognized talents and inspires this photo series by Collier Schorr.
The grunge tomboy shoot is effortlessly cool and highlights ensembles that promote comfort. In addition to appearing edgy and youthful, model Hana Jirickova's outfits are also wearable and ideal for someone living in a big city.
Trend Themes
1. Genderless Fashion - There is a growing trend of genderless fashion which is inspiring photoshoots such as this one, providing opportunities for businesses to create gender-neutral clothing lines.
2. Comfortable Fashion - There is a trend toward comfortable fashion, including slouchy and oversized garments that prioritize comfort over style, creating opportunities for businesses to develop innovative clothing technologies and materials to meet this trend.
3. Short Hair Trend - The article highlights a trend toward short hair which can provide opportunities for businesses to develop hair care and styling products that cater to consumers who prefer this style.
Industry Implications
1. Fashion and Apparel - Developing gender-neutral and comfortable clothing lines and materials can help companies capitalize on emerging androgynous fashion trends.
2. Beauty and Personal Care - Developing hair care and styling products that cater to consumers who prefer short hair can help companies take advantage of this latest trend.
3. Photography and Publishing - Creating photo shoots that embody androgynous and Normcore trends can help magazines and publishing companies stand out in the fashion industry and attract a wider audience.
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