The Pre-Fall Gucci Collection Was Presented with Stylized Imagery
Riley von Niessen — December 29, 2016 — Luxury
References: gucci & fuckingyoung.es
For the pre-Fall Gucci collection, the luxury house compiled a series of images that show off some of its most extravagant looks.
Styles vary throughout the lookbook, with silky floral suits in pastel tones in the mix, as well as some streetwear-inspired casual pieces. The designer brand's mark can be found on the majority of the pieces, with its stripes, snake motif and more easily spotted. Also featured throughout the pre-Fall Gucci collection are vibrant tracksuits, bleached pants, leather jackets, plaid pants and much more.
Models pose against backdrops of old books, liquor bottles and paintings, which allows the brand on contrast its more contemporary looks with a strong vintage vibe. In addition to making for interesting imagery, this choice helps to illustrate the designer's long-standing history.
Styles vary throughout the lookbook, with silky floral suits in pastel tones in the mix, as well as some streetwear-inspired casual pieces. The designer brand's mark can be found on the majority of the pieces, with its stripes, snake motif and more easily spotted. Also featured throughout the pre-Fall Gucci collection are vibrant tracksuits, bleached pants, leather jackets, plaid pants and much more.
Models pose against backdrops of old books, liquor bottles and paintings, which allows the brand on contrast its more contemporary looks with a strong vintage vibe. In addition to making for interesting imagery, this choice helps to illustrate the designer's long-standing history.
Trend Themes
1. Luxury Fashion Lookbooks - Opportunity for luxury fashion brands to elevate their pre-Fall collections with stylized and playful imagery.
2. Silk Floral Suits - Disruptive innovation opportunity for designers to create pastel-toned silk floral suits as a luxurious and trendy fashion statement.
3. Vintage-inspired Backdrops - Opportunity to incorporate vintage-inspired backdrops in lookbooks to create a juxtaposition between contemporary fashion and nostalgic elements.
Industry Implications
1. Luxury Fashion - Luxury fashion industry can take inspiration from Gucci's pre-Fall collection and experiment with extravagant and diverse looks in their own brand campaigns.
2. Fashion Photography - Photographers and creative professionals in the fashion industry can explore playful and luxurious concepts in creating lookbooks for designer brands.
3. Art and Design - Artists and designers can collaborate with fashion brands to provide unique and visually appealing backdrops and visual elements inspired by vintage aesthetics.
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