This Event Examines the Differences in Beer and Wine Pairings
Katherine Pendrill — November 13, 2015 — Marketing
References: whistlercornucopia & piquenewsmagazine
Whistler, British Columbia, is set to host an event that explores the differences in beer and wine pairings. Although most people enjoy drinking while they eat, there is an endless debate over whether wine or beer pairs better with different meals. This competition seeks to settle the debate once and for all by exploring why certain beverages pair well with certain foods.
The Cornucopia event pits beer expert Don Farion against renowned sommelier David Stansfield. The event is set to operate according to the Munk debate format, meaning the audience with vote before and after eating each meal. Four courses will be served and each will be paired with wine and beer chosen by the two experts. Although the event is set up in the form of a competition, the idea is primarily to teach attendees about how to pair different beverages with different foods. As Farion explains, "It's about opening people's eyes to what beer can do."
The event provides an interactive and educational space for attendees to learn about different drink pairings and explore the differences between wine and beer.
The Cornucopia event pits beer expert Don Farion against renowned sommelier David Stansfield. The event is set to operate according to the Munk debate format, meaning the audience with vote before and after eating each meal. Four courses will be served and each will be paired with wine and beer chosen by the two experts. Although the event is set up in the form of a competition, the idea is primarily to teach attendees about how to pair different beverages with different foods. As Farion explains, "It's about opening people's eyes to what beer can do."
The event provides an interactive and educational space for attendees to learn about different drink pairings and explore the differences between wine and beer.
Trend Themes
1. Beverage Pairing - Opportunity for creating innovative food and drink pairing experiences and education.
2. Wine Vs Beer - Exploring the ongoing debate of which beverage pairs better with different meals and foods.
3. Interactive Education - Creating engaging and interactive experiences for attendees to learn about drink pairings.
Industry Implications
1. Hospitality - Opportunity for restaurants, bars, and tasting events to offer unique beverage pairing experiences.
2. Beverage - Opportunity for wine and beer producers to promote their products as ideal pairings for specific foods.
3. Event - Opportunity for event organizers to create educational and interactive experiences centered around beverage pairing.
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