The Mandarin Oriental Singapore Serves Up Burgers and Burgundy
Jana Pijak — June 18, 2015 — Lifestyle
References: mandarinoriental & luxurytrump
The Mandarin Oriental Singapore is not only known for its luxurious accommodations but is also a go-to place for high tea ceremonies and most recently, an upscale fast food experience that features alcoholic burger pairings.
The hotel's Burgers and Burgundy service is a luxe take on the traditional fast food dining and features a curated plate of three artisanal sliders. The bite-sized burgers are paired with a signature wine that is said to enhance their flavor.
The Mandarin Oriental Singapore's elegant burger pairings go far beyond fountain drinks and beer and instead appeal to a luxury-focused consumer. This unforgettable fast food experience is reflective of consumers' desire for exclusivity, even when it comes to something as traditional as indulging in fast food while travelling.
The hotel's Burgers and Burgundy service is a luxe take on the traditional fast food dining and features a curated plate of three artisanal sliders. The bite-sized burgers are paired with a signature wine that is said to enhance their flavor.
The Mandarin Oriental Singapore's elegant burger pairings go far beyond fountain drinks and beer and instead appeal to a luxury-focused consumer. This unforgettable fast food experience is reflective of consumers' desire for exclusivity, even when it comes to something as traditional as indulging in fast food while travelling.
Trend Themes
1. Upscale Fast Food Dining - There is an opportunity to create upscale fast food dining experiences that offer curated menus and unique pairings to cater to luxury-focused consumers.
2. Alcoholic Food Pairings - Combining food with alcoholic beverages in innovative ways can create unique dining experiences and appeal to consumers looking for exclusivity.
3. Luxury-focused Consumer Experiences - Providing luxury-focused consumer experiences, even in traditionally casual settings like fast food, can cater to the growing demand for exclusive and memorable experiences.
Industry Implications
1. Hospitality - Upscale hotels and resorts can incorporate curated food and beverage pairings into their dining offerings to provide unique and luxurious experiences for their guests.
2. Food and Beverage - Restaurants and bars can explore new ways of combining alcoholic beverages with food, creating innovative menus that cater to consumers seeking premium dining experiences with unique pairings.
3. Travel and Tourism - Within the travel and tourism industry, offering exclusive and high-end dining experiences, such as upscale fast food with alcoholic pairings, can attract luxury-seeking travelers looking for memorable experiences.
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