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Crate & Barrel's New Holiday Ad Features Actress Reese Witherspoon
Katherine Pendrill — November 14, 2017 — Art & Design
References: adage
In anticipation of the holiday season, Crate & Barrel has released a festive home decor ad that stars a surprise celebrity guest.
For its 'Make this Season Merry and Just Right' campaign, Crate & Barrel has created two new TV spots -- a 30-second version and a 15-second version -- to air in the lead up to the holidays. In the ads, actress Reese Witherspoon appears as an enthusiastic host who carefully prepares each aspect of her holiday celebrations to ensure that she gets it just right. This includes everything from whipping up more than 30 types of cranberry sauce, to mixing flaming cocktails.
By taping a celebrity known for both her acting and her popular lifestyle brand Draper James, the festive home decor ad is sure to resonate with families looking to make their holiday celebrations just right.
For its 'Make this Season Merry and Just Right' campaign, Crate & Barrel has created two new TV spots -- a 30-second version and a 15-second version -- to air in the lead up to the holidays. In the ads, actress Reese Witherspoon appears as an enthusiastic host who carefully prepares each aspect of her holiday celebrations to ensure that she gets it just right. This includes everything from whipping up more than 30 types of cranberry sauce, to mixing flaming cocktails.
By taping a celebrity known for both her acting and her popular lifestyle brand Draper James, the festive home decor ad is sure to resonate with families looking to make their holiday celebrations just right.
Trend Themes
1. Celebrity Endorsements - The use of surprise celebrity guests in home decor ads presents an opportunity for brands to attract more attention and resonate with consumers.
2. Emotional Advertising - Creating ads that evoke emotions, such as nostalgia and joy, can connect with consumers on a deeper level and inspire them to make purchases.
3. Personalized Holiday Decor - Customizable and unique holiday decor offerings can cater to consumers' desire for individuality and create a sense of exclusivity.
Industry Implications
1. Home Decor - The home decor industry can explore collaborations with celebrities and leverage emotional storytelling to create memorable and impactful holiday ad campaigns.
2. Advertising - Advertising agencies can tap into the trend of using celebrity endorsements and emotional advertising to help brands create standout holiday campaigns.
3. Lifestyle Brands - Lifestyle brands can collaborate with celebrities to promote their products and create aspirational holiday-themed advertisements that resonate with their target audience.
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