Farm to Fork Fondo Combines Fitness With Gourmet Food and Wine
Jana Pijak — March 22, 2017 — Lifestyle
References: farmforkfondo & instagram
Wrenegade Sports is a bike tour group known for its popular Farm to Fork Fondo events, combining fitness with gourmet food and wine pairings. In addition to experiencing gorgeous scenery, bike ride participants will learn where their gourmet food comes from and will finish a lengthy ride through the countryside with a delicious barbecue meal and wine tasting.
Set to take place at Atwater Estate Vineyards in Finger Lakes, New York this June, Wrenegade Sports' latest Farm to Fork Fondo event will feature a high intensity bike ride. A barbecue lunch will be served from noon well into the evening, allowing participants to opt for either a short or a lengthy cycling session followed by gourmet food and wine pairings and live music performances on site.
Set to take place at Atwater Estate Vineyards in Finger Lakes, New York this June, Wrenegade Sports' latest Farm to Fork Fondo event will feature a high intensity bike ride. A barbecue lunch will be served from noon well into the evening, allowing participants to opt for either a short or a lengthy cycling session followed by gourmet food and wine pairings and live music performances on site.
Trend Themes
1. Culinary Cycling Tours - An emerging trend in the travel and fitness industry where participants combine bike tours with gourmet food and wine experiences, providing opportunities for collaborations between fitness companies and restaurants/wineries.
2. Farm-to-table Experiences - A growing trend in the food and hospitality industry where consumers seek immersive experiences that connect them with the origins of their food, creating opportunities for farm-to-table restaurants and culinary tourism.
3. Outdoor Fitness Events - A popular trend in the fitness and event industry where people participate in outdoor activities, such as bike rides, in combination with social gatherings and entertainment, presenting opportunities for event organizers and fitness apparel brands.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can tap into the demand for culinary cycling tours by offering specialized packages that combine bike tours with gourmet food and wine experiences, creating unique travel experiences for customers.
2. Food and Hospitality - The food and hospitality industry can capitalize on the farm-to-table trend by establishing partnerships with local farms and organizing farm-to-table experiences, attracting customers who value sustainable and locally sourced dining experiences.
3. Fitness and Event Management - The fitness and event management industry can leverage the popularity of outdoor fitness events by organizing similar experiences that combine physical activities with social gatherings, providing opportunities for fitness brands and event organizers.
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