Mini Wheats Staged a Fun Dating Event Where Kids Were in Control
Laura McQuarrie — July 18, 2015 — Lifestyle
References: youtube & marketingmag
Many instances that should be fun dating events are often turned into stressful situations that are filled with the pressure of trying to make a good first impression. In order to get people to lighten up, Mini Wheats put together a speed dating event where kids were totally in control.
One female dater was given an ear piece so that she could hear the directions given to her by kids in a nearby room. Some of the outrageous things the kids had her do included stuffing pencils up her nose and and interrupting a date to walk her imaginary pet. All of this ties in to the brand's 'Feed Your Inner Kidult' initiative.
Kellogg Canada also released the equally hilarious 'Kids Secretly Control a Fitness Class,' which also reminds people to lighten up and find their inner "kidult."
One female dater was given an ear piece so that she could hear the directions given to her by kids in a nearby room. Some of the outrageous things the kids had her do included stuffing pencils up her nose and and interrupting a date to walk her imaginary pet. All of this ties in to the brand's 'Feed Your Inner Kidult' initiative.
Kellogg Canada also released the equally hilarious 'Kids Secretly Control a Fitness Class,' which also reminds people to lighten up and find their inner "kidult."
Trend Themes
1. Kid-directed Events - Opportunity for businesses to create interactive events where children are in control, injecting fun and spontaneity into traditionally adult-focused activities.
2. Stress-free Dating Experiences - Creating dating events that alleviate the pressures of making a good first impression by involving children to bring a sense of playfulness and laughter.
3. Embracing the Inner Kidult - Promoting the concept of 'kidult' through events that encourage adults to let loose, have fun, and embrace their inner child.
Industry Implications
1. Event Planning - Event planners can incorporate the concept of Kid-Directed Events and create unique experiences that cater to adults and children alike.
2. Dating Services - Dating service providers can consider organizing stress-free dating experiences that involve children, making the process more lighthearted and enjoyable.
3. Branding and Marketing - Brands and marketers can tap into the 'kidult' trend and develop campaigns or events that encourage adults to embrace their inner child and experience playful moments.
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