U’Luvka's Ultra-Premium Polish Vodka Aims to Reinvent Flavored Vodka
Laura McQuarrie — August 17, 2018 — Lifestyle
References: uluvka & thespiritsbusiness
For the first time in more than a decade, ultra-premium Polish vodka brand U’Luvka is adding to its product range. With its four new flavored expressions, U’Luvka is out to "reinvent the flavored vodka channel to become more attractive to both retail customers and bartenders."
Fruit flavors have become fairly common in the world of flavored vodka, but these new options from U’Luvka focus on creative, delicate pairings like Apple & Coriander, Watermelon & Pepper, Orange & Juniper and Wild Rose. These new expressions are packed into giftable boxes that come with two drinking glasses.
With these four new premium vodka expressions, the Polish vodka brand hopes to inspire the creation of new cocktails, such as "garden-style cocktails," that can be made with a few fresh ingredient additions.
Fruit flavors have become fairly common in the world of flavored vodka, but these new options from U’Luvka focus on creative, delicate pairings like Apple & Coriander, Watermelon & Pepper, Orange & Juniper and Wild Rose. These new expressions are packed into giftable boxes that come with two drinking glasses.
With these four new premium vodka expressions, the Polish vodka brand hopes to inspire the creation of new cocktails, such as "garden-style cocktails," that can be made with a few fresh ingredient additions.
Trend Themes
1. Creative Flavor Pairings - The trend of creative flavor pairings in vodka opens opportunities for innovative collaborations with mixologists and chefs.
2. Premium Gift Packaging - The trend of premium gift packaging in vodka creates opportunities for luxury brands to offer unique and memorable gifting experiences.
3. Cocktail Innovation - The trend of cocktail innovation driven by unique vodka expressions encourages mixologists to explore and develop new cocktail recipes.
Industry Implications
1. Alcohol Beverage - The alcohol beverage industry can benefit from partnering with vodka brands to develop innovative flavor combinations and packaging designs.
2. Hospitality - The hospitality industry can leverage the trend of creative vodka flavors to enhance their drink menus and offer unique experiences to customers.
3. Gourmet Food - The gourmet food industry has an opportunity to collaborate with vodka brands to create food pairings and recipes that complement the unique flavor profiles.
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