Singapore’s Tippling Club's "Edible Cocktail" Menu is Matched with Drinks
Laura McQuarrie — November 21, 2017 — Lifestyle
References: tipplingclub & thespiritsbusiness
Singapore’s Tippling Club is launching what it calls the world's first edible cocktail menu, which consists of a collection of 12 cocktail-inspired gummy bears. Each colorful gummy bear is paired with a cocktail from Tippling Club’s new Dreams & Desires menu, which boasts liquid drinks that are centered around themes like Lust, Peace, Beauty, Power, Knowledge and Revenge.
The gummies were created over months of research and development, introducing entirely new ways for drinkers to discover the flavor experiences that can be found in Tippling Club's Dreams & Desires beverage menu.
Previously, Tippling Club created the Sensorium Menu to trigger nostalgic memories of the past. With this new menu, head bartender Joe Schofield describes that "this time round, we have our sights set on the future, by evoking our innermost dreams and desires through taste."
The gummies were created over months of research and development, introducing entirely new ways for drinkers to discover the flavor experiences that can be found in Tippling Club's Dreams & Desires beverage menu.
Previously, Tippling Club created the Sensorium Menu to trigger nostalgic memories of the past. With this new menu, head bartender Joe Schofield describes that "this time round, we have our sights set on the future, by evoking our innermost dreams and desires through taste."
Trend Themes
1. Edible Cocktail Menu - Opportunity for other restaurants and bars to create their own edible cocktail menus, providing a unique and interactive drinking experience.
2. Cocktail-inspired Gummy Bears - Potential for confectionery companies to develop and market cocktail-inspired gummy bears as a trendy and innovative candy product for adults.
3. Beverage Menu Centered Around Themes - Possibility for other drink establishments to create beverage menus centered around specific themes, appealing to customers looking for a more immersive and thematic drinking experience.
Industry Implications
1. Food and Beverage - Restaurants, bars, and food and beverage companies can introduce edible cocktail menus and cocktail-inspired gummy bear products to cater to customers seeking unique and interactive drinking experiences.
2. Confectionery - Confectionery companies can capitalize on the trend of cocktail-inspired candies by creating innovative products like gummy bears infused with cocktail flavors.
3. Hospitality and Entertainment - Hotels, resorts, and entertainment venues can incorporate themed beverage menus to enhance the overall customer experience and attract a larger audience looking for immersive and memorable drinking experiences.
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