These Flavored Kale Chips Take Inspiration from Asia and India
Laura McQuarrie — March 31, 2016 — Lifestyle
References: slimandtrimsnacks & trndmonitor
Healthy snacking has inspired the creation of countless flavored kale chips. However, as most kale crisps are positioned as a healthier alternative potato chips, many brands simply emulate BBQ, ranch and cheesy chip flavors. Slim and Trim Snacks is diversifying this product category with some fun and exotic new kale chip flavors—Indian Masala and Asian Miso.
These flavored kale chips get their taste from a careful selection of ingredients, including authentic fermented soybean paste and classic Indian spices. In addition to boasting bold flavor, these snacks include ingredients to support good gut health, detoxification and the delivery of vitamins and minerals.
Now that consumers have become familiar with seeing basic kale chip flavors in stores, they're more likely to venture into trying novel flavors like these ones.
These flavored kale chips get their taste from a careful selection of ingredients, including authentic fermented soybean paste and classic Indian spices. In addition to boasting bold flavor, these snacks include ingredients to support good gut health, detoxification and the delivery of vitamins and minerals.
Now that consumers have become familiar with seeing basic kale chip flavors in stores, they're more likely to venture into trying novel flavors like these ones.
Trend Themes
1. Exotic Kale Chip Flavors - Bringing flavors inspired by different cuisines to kale chips can open up a new market for healthy snacking options.
2. Functional Ingredients in Snacks - Incorporating ingredients that offer additional health benefits can create a differentiated product in the crowded snack market.
3. Novelty Snack Products - As consumers become more adventurous, creating unique snack options can appeal to those looking for something new and exciting.
Industry Implications
1. Snack Food Industry - Incorporating exotic flavors and functional ingredients into snack products can disrupt the traditional snack food industry.
2. Health and Wellness Industry - As consumers seek out healthier snacking options, the health and wellness industry can benefit from the continued growth of this trend.
3. International Cuisine Industry - The popularity of international flavors in snacks can disrupt the traditional concept of snacking, creating opportunities for those in the international cuisine industry.
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