The Kit Kat Chocolatory is the First Store of Its Kind in the World
Meghan Young — January 17, 2014 — Business
It is undeniable that the Japanese have a particular affinity for the iconic Kit Kat bar and now that love has reached new heights with the opening of the Kit Kat Chocolatory. The world's first store dedicated to the sweet sound of a breaking Kit Kat, it will offer exclusive seasonal flavors of Kit Kats. More impressive is the fact that it recruits Le Patissier Takagi pastry chef Yasumasa Takagai to oversee and develop new Kit Kats.
Located in Tokyo, Japan, the Kit Kat Chocolatory is a natural progression for a country that has exclusive claim to 15 different flavors already. Hypebeast reports, "The inaugural exclusive flavors will include “Special Cherry Blossom Green Tea,” Special Chili,” and “Sublime Bitter," which infuses high-quality couverture."
Located in Tokyo, Japan, the Kit Kat Chocolatory is a natural progression for a country that has exclusive claim to 15 different flavors already. Hypebeast reports, "The inaugural exclusive flavors will include “Special Cherry Blossom Green Tea,” Special Chili,” and “Sublime Bitter," which infuses high-quality couverture."
Trend Themes
1. Specialized Chocolate Shops - The opening of the Kit Kat Chocolatory showcases the trend of specialized chocolate shops that offer exclusive flavors and experiences.
2. Seasonal Flavors - The Kit Kat Chocolatory's exclusive seasonal flavors highlight the trend of offering limited-time flavors to create excitement and drive customer engagement.
3. Celebrity Collaboration - The collaboration with Le Patissier Takagi pastry chef Yasumasa Takagai presents an opportunity for disruptive innovation through the trend of partnering with renowned professionals to create unique and premium chocolate products.
Industry Implications
1. Confectionery - The Kit Kat Chocolatory showcases how the confectionery industry can create specialty shops and limited-time flavors to attract customers and drive sales.
2. Hospitality - The opening of specialized chocolate shops like the Kit Kat Chocolatory presents a potential opportunity for the hospitality industry to offer unique culinary experiences and attract customers.
3. Food and Beverage - The partnership between the Kit Kat Chocolatory and Le Patissier Takagi presents an opportunity for disruptive innovation in the food and beverage industry by collaborating with renowned chefs to create innovative chocolate products.
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