The Kit Kat 'Have a Seat' Ad Brings the Trademark Slogan to Life
Akihiko Tse — September 23, 2013 — Marketing
References: jwt-amsterdam.pressdoc & designtaxi
When was the last time you heeded the chocolate brand Kit Kat's advice to 'Have a break?'
To commemorate Android's latest operating system, the 'Kit Kat,' the confectionary brand partnered with the ad agency JWT Amsterdam to launch a new campaign that rewards people for simply doing it the Kit Kay way -- by taking a break. In 'KITKAT - Have a seat,' people are invited to sit down and rest by a board at various locations across Amsterdam and Utrecht at an allotted time in order to win a free Nexus 7 tablet.
As people gaze and take up their positions on the specially made benches in plazas and at bus stations, a man who looks like a pizza delivery man in a scooter shows up to give the person sitting down a bow-tied box, which is greeted by loud applause and a flurry of confetti raining down on them.
To commemorate Android's latest operating system, the 'Kit Kat,' the confectionary brand partnered with the ad agency JWT Amsterdam to launch a new campaign that rewards people for simply doing it the Kit Kay way -- by taking a break. In 'KITKAT - Have a seat,' people are invited to sit down and rest by a board at various locations across Amsterdam and Utrecht at an allotted time in order to win a free Nexus 7 tablet.
As people gaze and take up their positions on the specially made benches in plazas and at bus stations, a man who looks like a pizza delivery man in a scooter shows up to give the person sitting down a bow-tied box, which is greeted by loud applause and a flurry of confetti raining down on them.
Trend Themes
1. Interactive Brand Ads - Brands are creating interactive marketing campaigns that engage customers in person.
2. Slogan-inspired Campaigns - Brands are using their existing slogans to bring attention to their products and services.
3. Real-time Rewards - Brands are offering rewards in real time to customers who engage with their marketing campaigns.
Industry Implications
1. Confectionery Industry - Confectionery companies have the opportunity to create interactive marketing campaigns to engage with customers in a unique way.
2. Mobile Technology Industry - Mobile technology companies have the opportunity to partner with brands to create engaging marketing campaigns for their latest products.
3. Advertising Industry - Advertising agencies have the opportunity to create unique, slogan-inspired campaigns that capture the attention of consumers and promote brand recognition.
5.8
Score
Popularity
Activity
Freshness
