The New Calbee Chips Flavor is Strawberry Chocolate Shrimp
Davina Sinnatamby — April 3, 2014 — Lifestyle
References: en.rocketnews24 & foodbeast
Calbee Chips gives you exactly what you need when you’re craving sweet and savory. The Japanese company stays true to the Japanese chip scene, which includes many shrimp-flavored foods.
Calbee pushed the shrimp boundaries one step further by introducing strawberry chocolate shrimp chips. The company teamed up with Royce, a chocolate company and together they created this sweet meets savory combination snack.
They didn’t just add strawberry chocolate to their flavor mixture but instead added strawberry powder to a chocolate mixture, which intensified the chip flavor. This extra strawberry step will hopefully make the chips more fruity and less fishy. Sadly, this special flavor is only available in Japanese Calbee Plus Stores. So if you’re brave enough to try this “under the sea dessert” chip, then hop on a plane to Japan.
Calbee pushed the shrimp boundaries one step further by introducing strawberry chocolate shrimp chips. The company teamed up with Royce, a chocolate company and together they created this sweet meets savory combination snack.
They didn’t just add strawberry chocolate to their flavor mixture but instead added strawberry powder to a chocolate mixture, which intensified the chip flavor. This extra strawberry step will hopefully make the chips more fruity and less fishy. Sadly, this special flavor is only available in Japanese Calbee Plus Stores. So if you’re brave enough to try this “under the sea dessert” chip, then hop on a plane to Japan.
Trend Themes
1. Sweet-savory Combinations - Opportunity to explore unique flavor combinations in snacks by merging sweet and savory elements.
2. Unconventional Chip Flavors - Emerging trend of creating unusual chip flavors to cater to adventurous taste buds.
3. Collaborations in Food Industry - Increasing trend of collaboration between different food companies to create innovative and unique products.
Industry Implications
1. Snack Food Industry - Potential for snack food manufacturers to experiment with unconventional flavor profiles.
2. Chocolate Industry - Opportunity for chocolate companies to diversify their product offerings by collaborating with savory snack manufacturers.
3. Travel and Hospitality Industry - Potential for Japan's Calbee Plus Stores to attract adventurous travelers seeking unique and unconventional taste experiences.
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