Traditional gifts evolve to add a personalized element to the process
Implications - Bypassing mainstream gifts for a more meaningful alternative, consumers are turning to customization techniques to add personal flair to the gifting process. Offering everything from personalized features to mix-and-match elements that take user preferences into account, this shift speaks to a growing desire for customization, especially when it comes to social gestures.
Workshop Question - If a consumer wanted to gift your product, how could you incorporate customization aspect for the receiver?
Trend Themes
1. Personalized Gifts - Consumers are embracing customization techniques to add personal flair to the gifting process.
2. Interactive Packaging - The use of interactive packaging concepts that capitalizes on consumer obsessions is becoming increasingly popular.
3. Wearable Technology - The integration of wearable technology in retail experiences is providing consumers with new and exciting ways to interact with brands.
Industry Implications
1. Gifts and Souvenirs - Customized and personalized gifts have emerged as a trend, indicating a need for businesses in the gifts and souvenirs industry to offer personalization options.
2. Consumer Goods - Interactive packaging concepts can help distinguish products on shelves in the competitive consumer goods industry.
3. Retail - The integration of wearable technology in retail experiences can provide businesses with opportunities to create new and exciting shopping experiences.
6 Featured, 54 Examples:
404,182 Total Clicks
Date Range:
Nov 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:
