Bigelow Tea Co.'s Cookie Tea Tastes Like Girl Scouts Treats
Laura McQuarrie — April 8, 2015 — Lifestyle
References: bigelowtea & fairfieldcitizenonline
If you love Girl Scouts' Thin Mints and Caramel & Coconut treats, Bigelow Tea Co.'s new cookie teas offer a new way to indulge without packing on the pounds.
As part of a licencing agreement, the tea brand was able to authentically recreate the Thin Mints Herbal Tea and Caramel & Coconut Black Tea with flavors that will take anyone back to their childhood. Unlike eating a cookie, the tea blends are totally calorie-free, gluten-free, sugar-free and certified Kosher.
Bigelow's president and CEO Cindi Bigelow used to be a Girl Scout herself and launched these limited-edition tea bags in celebration of Bigelow's 70th anniversary. Considering that there's such a cult following for Girl Scout cookies, curious consumers will definitely want to get their hands on a box.
As part of a licencing agreement, the tea brand was able to authentically recreate the Thin Mints Herbal Tea and Caramel & Coconut Black Tea with flavors that will take anyone back to their childhood. Unlike eating a cookie, the tea blends are totally calorie-free, gluten-free, sugar-free and certified Kosher.
Bigelow's president and CEO Cindi Bigelow used to be a Girl Scout herself and launched these limited-edition tea bags in celebration of Bigelow's 70th anniversary. Considering that there's such a cult following for Girl Scout cookies, curious consumers will definitely want to get their hands on a box.
Trend Themes
1. Cookie Tea - Opportunity to innovate new blends and flavors of tea that replicate popular cookie flavors.
2. Calorie-free Tea - Opportunity to market tea as a guilt-free indulgence for health-conscious consumers.
3. Limited-edition Collaborations - Opportunity to pursue licensing agreements and collaborations with popular brands to create limited-edition product lines.
Industry Implications
1. Tea Industry - Opportunity to innovate new tea blends and flavors to cater to consumers who enjoy indulgent flavors.
2. Food and Beverage Industry - Opportunity to create low-calorie and guilt-free alternatives to popular food and beverage products.
3. Licensing Industry - Opportunity to pursue collaborations and create limited-edition product lines that appeal to a wide range of consumers.
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