Girl Scouts is Launching Cookie Cereal with General Mills
Hayley McGlone — October 25, 2016 — Lifestyle
In early 2017, Girl Scouts will be launching new cookie cereals, inspired by the flavors of two of its most popular cookies. Thin Mint and Caramel Crunch-flavored cereals will be available in stores in January of next year.
General Mills will be making the limited-edition cookie cereals and featuring the Girl Scouts logo on the box. The cereal boxes will feature the same colors as the cookie boxes do, green for Thin Mints and purple for Caramel Crunch. The Caramel Crunch flavor is inspired by the Samoas cookie. It is currently uncertain if additional Girl Scouts cookie flavors will be added to the limited-edition cookie cereal line.
This announcement comes after the August announcement of two new Girl Scouts cookies that were both S'mores-inspired that will also be available starting next year.
General Mills will be making the limited-edition cookie cereals and featuring the Girl Scouts logo on the box. The cereal boxes will feature the same colors as the cookie boxes do, green for Thin Mints and purple for Caramel Crunch. The Caramel Crunch flavor is inspired by the Samoas cookie. It is currently uncertain if additional Girl Scouts cookie flavors will be added to the limited-edition cookie cereal line.
This announcement comes after the August announcement of two new Girl Scouts cookies that were both S'mores-inspired that will also be available starting next year.
Trend Themes
1. Cookie Cereal - With the launch of Girl Scouts' Cookie Cereal, there is an opportunity for cereal manufacturers to collaborate with other popular snack brands to create limited-edition cereal flavors.
2. Limited-edition Flavors - Limited-edition flavors are gaining popularity in the food industry with the success of products such as Girl Scouts' Cookie Cereal, creating an opportunity for snack brands to collaborate and launch new products together.
3. Brand Collaborations - Girl Scouts' Cookie Cereal shows the potential for brand collaborations to create buzz-worthy products that bring together loyal fans of each brand and open up new markets.
Industry Implications
1. Cereal Manufacturing - Cereal manufacturers have an opportunity to collaborate with popular snack brands and launch limited-edition cereal flavors following the success of Girl Scouts' Cookie Cereal.
2. Snack Food Production - The popularity of limited-edition flavors in the food industry, as seen with Girl Scouts' Cookie Cereal, presents an opportunity for snack brands to collaborate and launch new products together.
3. Brand Marketing - Girl Scouts' Cookie Cereal highlights the potential for brand collaborations to generate excitement and buzz among loyal fans of each brand, creating opportunities for increased market reach and brand exposure.
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