The New Pillsbury Baking Mixes are Inspired by Girl Scout Cookies
Katherine Pendrill — June 20, 2016 — Lifestyle
References: pillsburybaking & refinery29
For those who are looking for a way to enjoy the taste of their favorite Girl Scout Cookies all year long, the new Pillsbury baking mixes are the perfect solution. Thanks to a recent partnership between Pillsbury and the Girl Scouts, the iconic cookies can now be enjoyed in the form for freshly baked treats.
The new Pillsbury baking mixes consist of four pre-packaged mixes inspired by the taste of popular Girl Scout cookie flavors. Available in both Thin Mint and Caramel & Coconut, the mixes are meant for making brownies, blondies and cupcakes. Because the mixes are intended for grocery-store purchase, customers will be able to scoop them up without waiting for a visit from their neighborhood Girl Scout.
The co-branded mixes demonstrate how popular flavors can be used to elevate more basic products such as pre-packaged baking mixes.
The new Pillsbury baking mixes consist of four pre-packaged mixes inspired by the taste of popular Girl Scout cookie flavors. Available in both Thin Mint and Caramel & Coconut, the mixes are meant for making brownies, blondies and cupcakes. Because the mixes are intended for grocery-store purchase, customers will be able to scoop them up without waiting for a visit from their neighborhood Girl Scout.
The co-branded mixes demonstrate how popular flavors can be used to elevate more basic products such as pre-packaged baking mixes.
Trend Themes
1. Co-branded Food Products - The partnership between Pillsbury and Girl Scouts to create baking mixes inspired by Girl Scout Cookies demonstrates the trend of co-branding food products.
2. Year-round Seasonal Flavors - The availability of Pillsbury baking mixes inspired by Girl Scout Cookies allows consumers to enjoy their favorite seasonal flavors all year long, reflecting the trend of year-round seasonal flavors.
3. Convenience Baking - The pre-packaged Pillsbury baking mixes inspired by Girl Scout Cookies cater to the convenience baking trend, offering customers an easy way to make delicious treats at home.
Industry Implications
1. Food and Beverage - The co-branded Pillsbury baking mixes inspired by Girl Scout Cookies open up opportunities for collaboration between food and beverage companies to create unique and flavorful products.
2. Consumer Packaged Goods - The availability of Pillsbury baking mixes inspired by Girl Scout Cookies in grocery stores expands the range of options for consumers in the consumer packaged goods industry.
3. Retail - The partnership between Pillsbury and Girl Scouts for baking mixes reflects the potential for retailers to collaborate with popular brands to offer exclusive products and drive sales.
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