'atlasGO' Raises Money for Every Mile Run by Users
Joey Haar — October 17, 2017 — Social Good
References: itunes.apple
Most people run for their own self-improvement, but with the 'atlasGO' app, running can be just as magnanimous as it is personally fulfilling. The app allows runners to contribute to non-profit charitable organizations simply by putting down mileage, so going on one's normal workout turns into an act of giving.
atlasGO works by matching up runners with corporate sponsors. In exchange for repping those sponsors through the atlasGO app, the sponsors donate anywhere between 25 cents to $1 per mile to reforestation partners. Users in community challenge can now convert their runs, bike rides, yoga sessions, and indoor workout time into trees The donation amounts get set in accordance with fundraising goals across the entire app, gamifying the process of running for charity and encouraging users to run as far as possible. People are able to join our community challenge, a corporate challenge, or a virtual race.
Not only does atlasGO make for healthier and fitter people, but it gives a great opportunity for people to do good in the world.
atlasGO works by matching up runners with corporate sponsors. In exchange for repping those sponsors through the atlasGO app, the sponsors donate anywhere between 25 cents to $1 per mile to reforestation partners. Users in community challenge can now convert their runs, bike rides, yoga sessions, and indoor workout time into trees The donation amounts get set in accordance with fundraising goals across the entire app, gamifying the process of running for charity and encouraging users to run as far as possible. People are able to join our community challenge, a corporate challenge, or a virtual race.
Not only does atlasGO make for healthier and fitter people, but it gives a great opportunity for people to do good in the world.
Trend Themes
1. Corporate-sponsored Fitness Apps - A disruptive innovation opportunity lies in creating more fitness apps that partner with corporate sponsors to donate to charitable organizations based on users' exercise activity.
2. Gamified Running for Charity - Creating interactive running apps that gamify the process of running for charity can disrupt the traditional model of charitable giving and encourage users to push further in their fitness goals.
3. Converting Fitness Activities Into Donations - Opportunities exist to develop apps that allow users to convert various fitness activities, such as running, biking, and yoga, into donations for non-profit organizations, promoting a healthier and more altruistic lifestyle.
Industry Implications
1. Fitness App Industry - The fitness app industry can benefit from integrating corporate sponsorships and charitable donations, enabling users to contribute to non-profit organizations simply by engaging in physical activity.
2. Non-profit Sector - The non-profit sector can explore partnerships with fitness apps to leverage users' exercise activity and convert it into financial support, offering a unique and engaging way for individuals to contribute to charitable causes.
3. Corporate Partnership Industry - Corporate partnerships can be formed between businesses and fitness apps to sponsor users' exercise activities, strategically aligning with charitable initiatives and increasing brand visibility.
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