Subway is Declaring a World Sandwich Day for Charitable Reasons
Mishal Omar — October 20, 2017 — Lifestyle
Subway has declared Friday, November 3rd as World Sandwich Day, and will be offering consumers a deal on its products, as well as donating proceeds to charity.
For visitors to Subway stores, the Subway brand is offering a "buy a sandwich and a drink, and you'll get a free sandwich of equal or lesser value" deal. In addition, the brand is going to use its self-declared World Sandwich Day as a way to fight hunger around the world, as it will donate proceeds for every sandwich purchased to hunger-relief charities in more than 70 countries around the globe.
This charitable initiative serves to effectively market the Subway brand, while simultaneously improving the brand's image from a consumer perspective.
For visitors to Subway stores, the Subway brand is offering a "buy a sandwich and a drink, and you'll get a free sandwich of equal or lesser value" deal. In addition, the brand is going to use its self-declared World Sandwich Day as a way to fight hunger around the world, as it will donate proceeds for every sandwich purchased to hunger-relief charities in more than 70 countries around the globe.
This charitable initiative serves to effectively market the Subway brand, while simultaneously improving the brand's image from a consumer perspective.
Trend Themes
1. Charitable Brand Initiatives - Companies can create charitable initiatives to improve their brand image and increase customer loyalty.
2. Social Responsibility Marketing - Brands can promote their social responsibility efforts as a marketing strategy to attract socially conscious customers.
3. Global Community Involvement - Companies can engage in global community involvement to make a positive impact and improve their public perception.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can create charitable initiatives to give back to the community and attract loyal customers.
2. Retail - Retail companies can use charitable initiatives as a marketing tool to improve their brand image and attract socially conscious customers.
3. Non-profit - Non-profit organizations can collaborate with businesses on charitable initiatives to increase their reach and impact in the community.
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