Votary Cleansing Oil is a Luxe Blend Featuring Rose Geranium and Apricot
Rebecca Byers — January 11, 2018 — Fashion
A luxurious blend of six different oils including rose geranium, sunflower and apricot, Votary Cleansing Oil is an all-natural option for those looking to develop a double cleansing routine for themselves. The relatively new product gained cult-like status almost immediately after its 2017 release, and is sure to become a staple for anyone who gives it a try.
Votary Cleansing Oil comes with a 100% cotton face cloth that the brand assures customers is essential to the process. After applying four or five pumps of the cleansing oil to the face, the cloth (or "flannel") is laid on top of the face after being soaked in hot water and being wrung out. After waiting a few moments, individuals are told to gently begin rubbing away dirt and makeup with the cloth.
Votary Cleansing Oil comes with a 100% cotton face cloth that the brand assures customers is essential to the process. After applying four or five pumps of the cleansing oil to the face, the cloth (or "flannel") is laid on top of the face after being soaked in hot water and being wrung out. After waiting a few moments, individuals are told to gently begin rubbing away dirt and makeup with the cloth.
Trend Themes
1. Luxurious Oil Cleansers - Disruptive innovation opportunity: Develop a line of high-end oil cleansers using premium natural ingredients to appeal to luxury skincare market.
2. Double Cleansing Routine - Disruptive innovation opportunity: Create a comprehensive skincare system that emphasizes the importance of double cleansing to effectively remove dirt and makeup.
3. Integration of Face Cloths - Disruptive innovation opportunity: Design and market specialized face cloths that enhance the cleansing process and complement oil cleansers for improved skincare results.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Develop innovative skincare products that cater to the growing demand for natural and effective cleansing solutions.
2. Luxury Beauty - Disruptive innovation opportunity: Create high-end beauty products that incorporate all-natural ingredients and offer a luxurious and indulgent cleansing experience.
3. Textiles - Disruptive innovation opportunity: Explore new materials and technologies to produce advanced face cloths that enhance the efficacy and convenience of skincare routines.
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