The 'Oily Skin' Dermatological Skincare Range Targets Youth
Laura McQuarrie — December 27, 2017 — Marketing
References: lavernia-cienfuegos & thedieline
For the design of the dermatological skincare range 'Oily Skin' for Tesco, Lavernia&Cienfuegos created typography-focused packaging that aims to capture the eyes of youth with its bold, clean graphics.
The youth-targeted skincare collection was developed by Lavernia&Cienfuegos to convey a "restrained, functional look" that prioritizes sharing the efficacy of the products for various skin issues, such as oil control, with the utmost clarity.
Although the look of the finished Oily Skin range is bright and modern, the design borrows typographic elements from old medicinal compounds that were found in 19th century pharmacies, which favored the mixing and matching of different styles and sizes of fonts. Some of the products that can be found in the Oily Skin range from Tesco include a face scrub, a cleansing gel and a moisturizing fluid.
The youth-targeted skincare collection was developed by Lavernia&Cienfuegos to convey a "restrained, functional look" that prioritizes sharing the efficacy of the products for various skin issues, such as oil control, with the utmost clarity.
Although the look of the finished Oily Skin range is bright and modern, the design borrows typographic elements from old medicinal compounds that were found in 19th century pharmacies, which favored the mixing and matching of different styles and sizes of fonts. Some of the products that can be found in the Oily Skin range from Tesco include a face scrub, a cleansing gel and a moisturizing fluid.
Trend Themes
1. Youth-targeted Skincare - Creating skincare products specifically designed to appeal to younger consumers by utilizing bold, clean graphics and typography-focused packaging.
2. Functional Packaging Design - Developing packaging that conveys a restrained, functional look while prioritizing clarity in communicating the efficacy of skincare products for different skin issues.
3. Historical Typography Inspiration - Taking inspiration from old medicinal compounds and 19th century pharmacies to create packaging that features mixing and matching different styles and sizes of fonts.
Industry Implications
1. Skincare - Innovative packaging design and product formulation for skincare brands targeting younger consumers.
2. Retail - Developing packaging concepts and product lines that attract younger consumers and effectively communicate product benefits in retail environments.
3. Design - Creating unique and visually appealing packaging designs that draw inspiration from history and merge it with modern aesthetics for various industries, including skincare.
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