Clarins' UV PLUS Protects Against Environmental Pollutants
Mishal Omar — July 4, 2017 — Lifestyle
References: sephora
The cosmetic brand Clarins' UV PLUS sunscreen aims to protect the skin from UV rays, as well as other environmental pollutants that are especially potent in the warmer months.
The product was designed to be worn during the day, and is tinted with either a light or a medium skin tone color so that users are able to avoid having to put foundation on top of it. Its formulation prevents the appearance of dark spots on the skin, as well as other premature signs of aging -- all while covering up and helping to treat any redness that may exist on the skin.
It has an SPF of 50, and is able to protect against UV rays as well as free radicals and other environmental toxins that come from pollution -- features that are particularly important in urban settings.
The product was designed to be worn during the day, and is tinted with either a light or a medium skin tone color so that users are able to avoid having to put foundation on top of it. Its formulation prevents the appearance of dark spots on the skin, as well as other premature signs of aging -- all while covering up and helping to treat any redness that may exist on the skin.
It has an SPF of 50, and is able to protect against UV rays as well as free radicals and other environmental toxins that come from pollution -- features that are particularly important in urban settings.
Trend Themes
1. Anti-pollution Skincare - Disruptive innovation opportunity: Develop skincare products that protect against environmental pollutants and promote skin health.
2. Tinted Sunscreens - Disruptive innovation opportunity: Create tinted sunscreens that combine sun protection, foundation coverage, and skin treatment.
3. Environmental Protection Products - Disruptive innovation opportunity: Design products that shield the skin from UV rays, free radicals, and other pollutants to combat premature aging.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Invent cosmetics that offer broad-spectrum protection against environmental factors and enhance skin appearance.
2. Skincare - Disruptive innovation opportunity: Develop skincare solutions that target protection from UV rays and environmental toxins while improving overall skin health.
3. Sunscreen - Disruptive innovation opportunity: Create advanced sunscreens that combine UV protection, anti-pollution properties, and cosmetic benefits for daily use.
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