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Organic Roll-On Deodorants

Clean the Sky - Positive Eco Trends & Breakthroughs

True Organic of Sweden's Undercover Agent Balm is Free from Synthetics

— November 27, 2017 — Fashion
True Organic of Sweden is a natural skincare brand specializing in products free from synthetic and artificial additives. Its Undercover Agent roll-on deodorant works to effectively prevent sweat and odor, and is organically sourced meaning that it can be used even on the most sensitive of skin.

Made with 99% of natural ingredients, True Organic of Sweden's Undercover Agent deodorant includes citric acid ester along with sodium bicarnbonate which both work to lower bacteria production and prevent odor. The product also features potassium alum, a mineral salt that keeps skin refreshed without blocking one's sweat glands.

Additionally, the deodorant's scent is the result of cypress and rosewood oils which are combined to create a fresh fragrance that is not overpowering or artificial.
Trend Themes
1. Natural Skincare - Disruptive innovation opportunity: Develop new, natural skincare products that are free from synthetic and artificial additives.
2. Organic Deodorants - Disruptive innovation opportunity: Create innovative organic deodorants that effectively prevent sweat and odor without harming sensitive skin.
3. Sustainable Fragrances - Disruptive innovation opportunity: Develop sustainable fragrances using natural oils that have a fresh scent without being overpowering or artificial.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Explore the natural skincare industry by offering products that are free from synthetic and artificial additives.
2. Personal Care - Disruptive innovation opportunity: Enter the organic deodorant market by developing innovative products that are safe for sensitive skin.
3. Fragrance - Disruptive innovation opportunity: Tap into the fragrance industry by creating sustainable scents using natural oils that have a fresh and non-artificial fragrance.
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