Millie Bobby Brown Created a Beauty Line Called Florence by Mills
Katherine Pendrill — August 21, 2019 — Fashion
References: instagram & refinery29
After finding success as an actress on 'Stranger Things,' 15-year-old Millie Bobby Brown is looking to make a splash in the beauty world with a new skincare and makeup line called 'Florence by Mills.'
Florence by Mills will consist of 15 products, including make-up and skincare solutions. The brand is aimed at teenagers just like Brown with all products priced between $10 and $34. The line will also be vegan-friendly and PETA-certified for conscious consumers. In terms of the actual products in the new line, options include a Zero Chill Face Mask, a Cheek Me Later Cream Blush, and Swimming Under the Eye Gel Pads.
After two years of research and development, Florence by Mills is set to launch soon at Ulta Beauty and Boots.
Image Credit: @florencebymills.
Florence by Mills will consist of 15 products, including make-up and skincare solutions. The brand is aimed at teenagers just like Brown with all products priced between $10 and $34. The line will also be vegan-friendly and PETA-certified for conscious consumers. In terms of the actual products in the new line, options include a Zero Chill Face Mask, a Cheek Me Later Cream Blush, and Swimming Under the Eye Gel Pads.
After two years of research and development, Florence by Mills is set to launch soon at Ulta Beauty and Boots.
Image Credit: @florencebymills.
Trend Themes
1. Actress-crafted Beauty Brands - Opportunity for actresses and celebrities to leverage their personal brand and enter the beauty industry.
2. Skincare and Makeup for Teenagers - Growing demand for beauty products tailored specifically for teenagers, creating an opportunity for brands to cater to this niche market.
3. Vegan-friendly and Conscious Beauty - Increasing consumer preference for vegan and cruelty-free beauty products, prompting the need for brands to adapt and cater to conscious consumers.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can embrace actress-led cosmetic brands and cater to the growing demand for personalized skincare and makeup products.
2. Retail - Retailers like Ulta Beauty and Boots have the opportunity to feature and distribute actress-crafted beauty brands, attracting new customers and boosting sales.
3. Celebrity Licensing - The celebrity licensing industry can capitalize on the trend of actresses and celebrities creating their own beauty brands, offering licensing and partnership opportunities.
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