KFC is Selling a $10,000 Internet Escape Pod Featuring the Colonel
Laura McQuarrie — November 17, 2017 — Marketing
References: kfclimited & campaignlive
Over the past few years, KFC has become known for its wacky product releases like edible chicken-flavored nail polish, fried chicken-scented body lotion, bath salts and even a branded smartphone—now, KFC is releasing an 'Internet Escape Pod.'
The Internet Escape Pod is branded as a safe place for consumers to escape the barrage of deals and advertisements that will be thrown at them for Cyber Monday. Under the protective embrace of Colonel Sanders himself, the anti-technology product provides plenty of room for a group of friends to gather with a bucket of fried chicken, without distractions.
KFC notes that "We were going to sell this for the ridiculously high price of $96,485.34, but in the spirit of Cyber Monday it can be yours for $10,000."
The Internet Escape Pod is branded as a safe place for consumers to escape the barrage of deals and advertisements that will be thrown at them for Cyber Monday. Under the protective embrace of Colonel Sanders himself, the anti-technology product provides plenty of room for a group of friends to gather with a bucket of fried chicken, without distractions.
KFC notes that "We were going to sell this for the ridiculously high price of $96,485.34, but in the spirit of Cyber Monday it can be yours for $10,000."
Trend Themes
1. Wacky Product Releases - There is an opportunity for brands to create unique and unconventional products that generate buzz and attract consumer attention.
2. Anti-technology Products - The rise of technology addiction presents an opportunity for businesses to develop products that offer an escape from constant digital stimulation.
3. Branded Escapism - Brands can capitalize on consumers' desire for respite from information overload by offering branded spaces or environments dedicated to relaxation and digital detox.
Industry Implications
1. Fast Food Chains - Fast food chains can explore creative marketing tactics and unique product offerings to engage consumers and differentiate themselves in the market.
2. Consumer Electronics - Consumer electronics companies can develop innovative anti-technology products that cater to individuals seeking a break from constant digital connectivity.
3. Hospitality and Travel - Hospitality and travel industry can provide branded spaces or packages that offer consumers a digital detox experience, providing a unique selling point to attract guests.
5.9
Score
Popularity
Activity
Freshness
