Dior's 'Hydra Life' Does Away with Unnecessary Packaging Elements
Laura McQuarrie — November 2, 2017 — Eco
'Hydra Life' is a line of skincare created by Dior that emphasizes the use of eco-friendly packaging. Specifically, the collection does away with "any unnecessary elements (such as the leaflet, corrugated card and cellophane)" while also offering products packaged with lightweight glass and natural inks.
Some of the products in Dior's Hydra Life range include transformative lotion-to-foam and oil-to-milk cleansers, as well as powders and smoothing masks, proving that there are more sustainable solutions for packaging a wide array of beauty products.
There are tons of beneficial cosmetic and skincare products on the market that consumers swear by, but unfortunately a number of them are packaged in a way that does not serve the environment. With Hydra Life, Dior demonstrates that a brand need not compromise on conveying luxury to consumers by implementing eco-friendly packaging solutions.
Some of the products in Dior's Hydra Life range include transformative lotion-to-foam and oil-to-milk cleansers, as well as powders and smoothing masks, proving that there are more sustainable solutions for packaging a wide array of beauty products.
There are tons of beneficial cosmetic and skincare products on the market that consumers swear by, but unfortunately a number of them are packaged in a way that does not serve the environment. With Hydra Life, Dior demonstrates that a brand need not compromise on conveying luxury to consumers by implementing eco-friendly packaging solutions.
Trend Themes
1. Eco-friendly Packaging - Opportunity for brands to create sustainable packaging solutions that minimize environmental impact.
2. Transformative Beauty Products - Potential to develop innovative cosmetic products that provide multiple functionalities in a single package.
3. Luxury with Sustainability - Disruptive chance to combine luxury branding with eco-friendly initiatives in the beauty industry.
Industry Implications
1. Skincare - Skincare companies can explore eco-friendly packaging options to meet the growing consumer demand for sustainable products.
2. Packaging - Opportunity for packaging companies to develop lightweight, eco-friendly solutions specifically tailored for the beauty industry.
3. Cosmetics - Brands have the potential to create versatile cosmetic products with sustainable packaging, catering to environmentally conscious consumers.
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