Nature in a Jar Appeals to the Ingredient-Conscious Consumer
Laura McQuarrie — December 14, 2019 — Fashion
References: philosophy & allure
Well-being beauty brand Philosophy is launching a new line of naturally derived skincare and body care products called Nature in a Jar that's naturally derived and free from questionable ingredients like parabens, mineral oil, synthetic dyes, fragrances and many more. All Nature in a Jar products are vegan, gluten-free and cruelty-free, and specifically help to address skin that's sensitive, dry and tired. With these core concerns in mind, the Nature in a Jar line features resilient ingredients sourced from the desert such as agave, jojoba, cactus and prickly pear extract.
The line includes skincare basics like a cleanser, exfoliator and moisturizer, as well as body care items like a shower oil and lotion. These products are also geared towards addressing pollution with antioxidant-packed ingredients that can help to restore the skin's natural barrier.
The line includes skincare basics like a cleanser, exfoliator and moisturizer, as well as body care items like a shower oil and lotion. These products are also geared towards addressing pollution with antioxidant-packed ingredients that can help to restore the skin's natural barrier.
Trend Themes
1. Clean Beauty - Creating skincare and body care products that are free from harmful ingredients like parabens and synthetic dyes.
2. Nature-inspired Ingredients - Using resilient ingredients sourced from the desert, such as agave and prickly pear extract, to create skincare products that specifically address sensitive, dry, and tired skin.
3. Pollution Defense - Developing skincare products with antioxidant-packed ingredients that can help restore the skin's natural barrier to combat pollution.
Industry Implications
1. Beauty and Skincare - Incorporating clean beauty principles and nature-inspired ingredients into skincare and body care products to meet the increasing demand for safer and more sustainable options.
2. Natural Cosmetics - Creating natural and vegan skincare products that cater to consumers with sensitive skin and align with their ingredient-conscious preferences.
3. Eco-friendly Personal Care - Developing eco-friendly skincare and body care products that offer pollution defense and promote overall well-being in the beauty industry.
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