Tokujin Yoshioka Created the Cosmetic Product Packaging for THREE
Laura McQuarrie — December 11, 2017 — Art & Design
References: japantrends
Renowned Japanese designer and artist Tokujin Yoshioka created the cosmetic product packaging for the brand 'THREE.'
As the Japanese cosmetics brand is founded on natural, honest and creative expressions, these three qualities were captured in the elements of the design. The collection includes a set of simple skincare basics, such as a cleansing oil, a clearing foam, a treatment lotion, a treatment emulsion, and a treatment cream.
True to Yoshioka's signature style, the designer created bold, prismatic packaging that references his love of both light and glass prisms. As one of the most popular cosmetic brands in Japan, THREE has now created a highly collectible skincare set that has the potential to appeal to more than just beauty product lovers.
As the Japanese cosmetics brand is founded on natural, honest and creative expressions, these three qualities were captured in the elements of the design. The collection includes a set of simple skincare basics, such as a cleansing oil, a clearing foam, a treatment lotion, a treatment emulsion, and a treatment cream.
True to Yoshioka's signature style, the designer created bold, prismatic packaging that references his love of both light and glass prisms. As one of the most popular cosmetic brands in Japan, THREE has now created a highly collectible skincare set that has the potential to appeal to more than just beauty product lovers.
Trend Themes
1. Prismatic Packaging - The use of bold, prismatic packaging in skincare products presents an opportunity for cosmetic brands to differentiate themselves and create a visually appealing product.
2. Natural and Honest Expressions - More cosmetic brands may start incorporating natural, honest expressions in their designs to align with the increasing consumer demand for authenticity and transparency.
3. Collectible Skincare Sets - The creation of highly collectible skincare sets can attract a wider audience beyond beauty product lovers, tapping into the growing market for limited edition and exclusive items.
Industry Implications
1. Cosmetics - The cosmetics industry can adopt prismatic packaging designs to captivate consumers and create a unique brand image.
2. Design - Design industries can explore incorporating natural, honest expressions in their creations, as seen in the cosmetic product packaging designed by Tokujin Yoshioka.
3. Beauty Products - Beauty product companies can leverage the trend of collectible skincare sets to drive consumer engagement and boost sales.
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