Caudalie's 'Ultimate Anti-Aging Trio' Works for All Skin Types
Riley von Niessen — December 22, 2017 — Fashion
Environmentally conscious skincare brand Caudalie recently launched the 'Ultimate Anti-Aging Trio,' which is ideal for consumers who are looking to fight the look of fine lines, uneven texture and dullness, as well as a loss of firmness and elasticity. As all of the products in the trio are only 10mL or 15mL, they can easily be brought onto a plane or thrown in a bag for use wherever one needs.
Included in the set is a 'Premier Cru The Eye Cream,' 'The Elixir' and simply, 'The Cream.' The latter pair are meant to be used on the face, with The Elixir going on first to help fill any fine lines, and The Cream added last to diminish the look of imperfections and dark spots. The Eye Cream works similarly to The Elixir but focuses specifically on the sensitive skin under the eyes, hydrating, smoothing and firming the area while also getting rid of dark circles and puffiness.
Included in the set is a 'Premier Cru The Eye Cream,' 'The Elixir' and simply, 'The Cream.' The latter pair are meant to be used on the face, with The Elixir going on first to help fill any fine lines, and The Cream added last to diminish the look of imperfections and dark spots. The Eye Cream works similarly to The Elixir but focuses specifically on the sensitive skin under the eyes, hydrating, smoothing and firming the area while also getting rid of dark circles and puffiness.
Trend Themes
1. Environmentally Conscious Skincare - Opportunity to develop and market sustainable skincare products focusing on natural ingredients and eco-friendly packaging.
2. Travel-ready Beauty Products - Disruptive innovation opportunity to create compact, travel-sized skincare sets for on-the-go consumers.
3. Anti-aging Solutions - Potential for developing advanced skincare products targeting fine lines, uneven texture, dullness, and loss of firmness and elasticity.
Industry Implications
1. Skincare - Innovation potential in creating skincare products that address specific skin concerns and offer convenient travel-friendly options.
2. Beauty - Opportunity to offer beauty products that prioritize sustainability and appeal to environmentally conscious consumers.
3. Travel - Potential for travel-focused companies to collaborate with skincare brands in offering travel-sized skincare sets and beauty products.
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