'Shop Hers' Matches Women with Similar Body Measurements and Closets
Laura McQuarrie — March 24, 2016 — Tech
References: itunes.apple
Shop Hers is a P2P marketplace that sets itself apart by focusing on the sales of luxury apparel and accessories. Depending on how motivated a user is to tell, some of the secondhand designer items listed may be available at extremely discounted prices, which is appealing to those who prefer peer-to-peer shopping.
Customization is also highly valued when it comes to the sales of upscale goods, so Shop Hers caters to its female users with a feature called 'Style Soul Mates.' This unique feature of the upscale P2P marketplace takes care to match one woman's measurements with another woman of similar proportions. On top of this, similar styles are compared so that it's easy for a woman to identify another user's closet where there are bound to be many treasures she will be interested in buying.
Customization is also highly valued when it comes to the sales of upscale goods, so Shop Hers caters to its female users with a feature called 'Style Soul Mates.' This unique feature of the upscale P2P marketplace takes care to match one woman's measurements with another woman of similar proportions. On top of this, similar styles are compared so that it's easy for a woman to identify another user's closet where there are bound to be many treasures she will be interested in buying.
Trend Themes
1. Tailored Luxury Marketplaces - P2P luxury marketplaces are creating innovative shopping experiences through customization and matching features.
2. Secondhand Luxury Sales - Peer-to-peer shopping for luxury designer items is becoming more popular due to the opportunity for steep discounts.
3. Personalized Clothing - The trend towards tailored clothing is expanding into the luxury market, with matching features for women of similar proportions.
Industry Implications
1. Fashion Industry - Luxury apparel and accessories sales are being disrupted by P2P marketplaces with customized matching features.
2. Online Retail Industry - The rise of P2P marketplaces for luxury items is changing the way consumers shop online for high-end fashion.
3. Recycling Industry - Secondhand luxury sales are creating new opportunities for the recycling industry to repurpose designer items.
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