'eDivv' is a P2P Marketplace for Unused Beauty Products
Laura McQuarrie — March 24, 2016 — Fashion
'eDivv' is the name of a peer-to-peer shopping platform that's designed to help women reallocate unused beauty and fashion products they own but won't use. For the consumers who find themselves overwhelmed with free samples, purchases that come with complimentary gifts, subscription boxes or products they bought and never ended up using, eDivv offers a solution.
Through this P2P network, users are able to clean out their beauty cabinets by trading or selling items that they no longer desire. Once two users have agreed to make a swap, shipping labels can be purchased through eDivv in order to make the process as simple as possible. In order to ensure quality trades, users are able to rate one another after transactions have been completed.
A service like this pleases consumers who desire for value and don't want to see the items they own go to waste.
Through this P2P network, users are able to clean out their beauty cabinets by trading or selling items that they no longer desire. Once two users have agreed to make a swap, shipping labels can be purchased through eDivv in order to make the process as simple as possible. In order to ensure quality trades, users are able to rate one another after transactions have been completed.
A service like this pleases consumers who desire for value and don't want to see the items they own go to waste.
Trend Themes
1. P2P Beauty Trading - eDivv is part of a trend of peer-to-peer platforms that allow users to trade or sell unused beauty and fashion products.
2. Sustainable Consumption - eDivv addresses the growing demand for sustainable consumption by providing a solution to redistribute and reuse unused beauty products.
3. Collaborative Consumption - eDivv taps into the collaborative consumption trend by creating a community-driven marketplace for sharing, trading, and selling beauty and fashion items.
Industry Implications
1. Beauty and Fashion - The beauty and fashion industry could benefit from eDivv's platform as it provides a new channel for consumers to trade and sell their unused products.
2. Online Marketplaces - The rise of P2P platforms like eDivv highlights a disruptive innovation opportunity for online marketplaces that target niche markets, such as the beauty industry.
3. Sustainability and Green Initiatives - eDivv aligns with the sustainability and green initiatives industry by promoting the reuse and redistribution of unused beauty products, reducing waste and environmental impact.
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