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Immense Imprecise Annuals

Clean the Sky - Positive Eco Trends & Breakthroughs

The 'It's A Month' Calendar Informs You Vaguely About the Date

— September 26, 2014 — Art & Design
In this detail-driven modern society, some ambiguity can be refreshing. The 'It's A Month' calendar provides a delightful dose of engaging equivocalness by telling you if it's January or February, yet skimming over the day of the week and the number.

Designed by Dave Dawson, this playful wall-mounted agenda measures a massive 36 inches by 48 inches and comprises 12 tear-off sheets of paper. In a big and bold Forza typeface, the month has been printed, giving the piece a primary purpose for word art rather than information. The impactful black letters of the 'It's A Month' calendar jump from the white pages, producing a contemporary visual by style and in content, providing supplementary numerals in small Gotham text.
Trend Themes
1. Minimalistic Calendars - Opportunity for businesses to develop new and unique ways to view time.
2. Word Art Decor - Opportunity for businesses to create visually appealing and unconventional decor items.
3. Anti-information Products - Opportunity for businesses to create products that offer an alternative to the information overload of modern society.
Industry Implications
1. Home Decor - Businesses can explore unique and unconventional decorative options.
2. Print and Publishing - Businesses can offer products that present information in a more artistic manner.
3. Product Design - Businesses can focus on creating products that counter the information-heavy and detail-driven trends of modern society.
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