The New Gucci Pre-Fall Campaign Featured an All-Black Cast
Riley von Niessen — April 17, 2017 — Luxury
The new Gucci campaign, which was devised to promote the luxury fashion brand's 2017 Pre-Fall collection, was recently launched. In an effort to make a statement against the often non-inclusive industry, Gucci decided to only celebrate black muses in its shots.
Reportedly, the new Gucci campaign was inspired by a Malian artist named Malick Sidibe, "who documented young nightlife in his town of Bamako in West Africa." In addition, the campaign drew from the 'Made You Look' exhibition in London, "which centered around black masculinity and dandyism."
The luxury fashion brand explained its campaign in more detail by saying, "This season’s Gucci advertising campaign is an exploration of the flamboyance and self-expression of men and women who challenge the conventions of society through performance, art, and dance."
Reportedly, the new Gucci campaign was inspired by a Malian artist named Malick Sidibe, "who documented young nightlife in his town of Bamako in West Africa." In addition, the campaign drew from the 'Made You Look' exhibition in London, "which centered around black masculinity and dandyism."
The luxury fashion brand explained its campaign in more detail by saying, "This season’s Gucci advertising campaign is an exploration of the flamboyance and self-expression of men and women who challenge the conventions of society through performance, art, and dance."
Trend Themes
1. Inclusive Fashion Campaigns - Fashion brands can embrace diversity by featuring campaigns that celebrate people of all backgrounds, challenging industry norms.
2. Inspiration From African Art - Drawing inspiration from African artists and cultures can lead to unique and impactful fashion campaigns that resonate with a wider audience.
3. Exploring Gender Identity - Fashion brands like Gucci can disrupt the industry by promoting campaigns that explore and challenge traditional gender norms.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can adopt more inclusive and diverse campaigns to cater to a wider customer base and drive brand loyalty.
2. Art and Fashion Collaboration - The collaboration between fashion and art can create powerful campaigns that spark conversation and push boundaries.
3. Societal Conventions and Fashion - By challenging societal conventions through fashion campaigns, brands can make a bold statement and connect with socially conscious consumers.
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