Roswood's 'Eternal Sunglasses' Express Longevity
Laura McQuarrie — February 13, 2018 — Art & Design
References: roswood.es & packagingoftheworld
While there are many consumers who see inexpensive plastic sunglasses as throwaway accessories, there are others who invest in designs that they plan to keep for years at a time—Roswood's Eternal Sunglasses appeal to the latter.
To express what makes its Eternal Sunglasses unique, Roswood launched a unique package design for its wooden sunglasses. The standout packaging design crafted by the F33 creative agency takes the shape of a small coffin, which is minimally branded. On the box, Roswood reminds consumers that: "the key to immortality is first living a life worth remembering."
In a market that is full of competing eyewear brands, Roswood's product now stands apart for its premium quality and memorable, meaningful packaging design.
To express what makes its Eternal Sunglasses unique, Roswood launched a unique package design for its wooden sunglasses. The standout packaging design crafted by the F33 creative agency takes the shape of a small coffin, which is minimally branded. On the box, Roswood reminds consumers that: "the key to immortality is first living a life worth remembering."
In a market that is full of competing eyewear brands, Roswood's product now stands apart for its premium quality and memorable, meaningful packaging design.
Trend Themes
1. Longevity-oriented Products - Brands can create products catering to consumers seeking long-lasting and durable items through unique packaging designs.
2. Creative Packaging Design - Brands can differentiate their products from competitors by creating unique and memorable packaging designs.
3. Meaningful Branding - Brands can connect with consumers through meaningful messages that resonate with their values and beliefs, like Roswood's reminder about the value of creating a memorable life.
Industry Implications
1. Eyewear - Eyewear brands can create unique packaging designs to differentiate from competitors and attract consumers seeking durable and long-lasting products.
2. Luxury Goods - Brands in the luxury goods industry can appeal to consumers seeking quality and longevity by creating products and packaging that convey premium quality and exclusivity.
3. Sustainable Products - Brands creating sustainable products can use unique and creative packaging designs to make their products stand out and resonate with eco-conscious consumers.
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