The Total Cold Wash Campaign is Adorably Clean
Leslie Chen — June 1, 2013 — Marketing
References: advico.ch & adsoftheworld
There's a big misconception that only hot water can properly clean your clothes, but this Total Cold Wash advertisement proves this completely wrong.
Set in a below-zero climate with penguins doing their laundry, this ad sends its message in an adorable way that makes it hard to resist smiling at. The two penguins in front wash their clothes in a hole cut through the ice - obviously the water is colder than what most households would be used to, but these penguins seem to have perfectly clean clothes despite the cooler temps. A lone penguin in the back peers over their shoulders skeptically. The advertisement was done by Advico Young & Rubicam in Zurich, Switzerland.
Cute and not what I would expected to see from a laundry detergent company, this Total Cold Wash ad has definitely made me believe in the power of cold water.
Set in a below-zero climate with penguins doing their laundry, this ad sends its message in an adorable way that makes it hard to resist smiling at. The two penguins in front wash their clothes in a hole cut through the ice - obviously the water is colder than what most households would be used to, but these penguins seem to have perfectly clean clothes despite the cooler temps. A lone penguin in the back peers over their shoulders skeptically. The advertisement was done by Advico Young & Rubicam in Zurich, Switzerland.
Cute and not what I would expected to see from a laundry detergent company, this Total Cold Wash ad has definitely made me believe in the power of cold water.
Trend Themes
1. Cold Water Wash - The trend of cold water washing will continue as awareness of its effectiveness increases.
2. Animal-themed Advertising - The use of cute animals in advertising will become more popular as companies look to create memorable and shareable content.
3. Adorable Marketing Campaigns - Marketers need to tap into consumers' desires for cute and heartwarming advertising campaigns, as they can help increase brand recognition and loyalty.
Industry Implications
1. Laundry Detergent Industry - Laundry detergent companies should focus on creating more environmentally-friendly and cold water-specific products to stay ahead of consumer demand and reduce carbon footprints.
2. Marketing and Advertising Industry - Advertisers should embrace more creative and unique approaches to marketing, including the use of cute animals and heartwarming themes to create memorable and shareable content.
3. Cold Weather Clothing Industry - As consumers become more concerned with reducing their carbon footprints and saving money, cold weather clothing companies should market the benefits of layering and washing clothes in cold water to prolong the life of their garments.
5.3
Score
Popularity
Activity
Freshness
